Persuasion is the key to selling anything online.
Copywriting is the art and science of persuading “in print” or in a video script or in an ad of any type.
If you run an online business (of any kind) it is critical that you have quality copywriting to help sell your products – even if you have to hire a copywriter to do it for you.
If you do decide to hire a copywriter, at least understand the basics of copywriting so that you can recognize good copywriting when you see it.
Watch today’s video here:
Preview my copywriting course for free: http://daveespino.com/Copywriting
But my recommendation is to learn copywriting because most of what you do online (Facebook ads, Google ads, website copy, video scripts, eBay and Amazon listings, etc.) requires good copywriting!
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