The person with the biggest audience wins.
While this has always been true, (examples in the video below) it’s even more true today, in the “attention economy” than it has ever been.
Attention is the new currency and your ability to capture your target audience’s attention, hold their attention and then turn that attention into an ongoing business relationship will determine your success in this new reality.
Watch today’s video here:
Check out my new book: Write A Great How-To Book, Fast! How to Write Books That Sell
(mentioned in the video) here: http://daveespino.com/WriteBooksFast
Knowing where you are in history is critical to knowing how to ethically capitalize on that awareness and right now, we are in an attention economy.
Everywhere you go, you see people with their faces in their phones, visibly detached, but somehow relating to others online.
It’s odd, yet familiar in such a way that everyone accepts it as the new reality.
So the question is, are you there?
Are you on that mobile device or are you nowhere to be found?
This is the most important question EVERY business faces.
The question is not whether you are developing a “presence on mobile”, the question is, are you grabbing, holding and monetizing attention on mobile?
Those who do, will be the real winners in the online marketing game.