At this stage of the Entrepreneur’s Journey, you might find it easy to get complacent and to coast.
This is dangerous because often, when you coast TOO EARLY, you will coast right back down the hill – either by being too comfortable and not keeping the fires lit or by mentally “checking out” of your business, thinking it’s over – you’re finished.
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So, in this phase, you pull ahead of your competition by working harder than them.
This is where hard work wins the day and allows you to pull ahead and build something great, something that lasts.