Copywriting means “salesmanship in print”. (or in a video script, ad or other marketing piece)
In today’s video, I answer the question: “Is copywriting dead?” on Quora.
Learn what the key aspects of copywriting are and why it’s not dead.
Watch today’s video here:
If someone is not having good results from their copywriting, then they are not targeting their audience correctly and have not developed their “customer avatar” very well.
A customer avatar is your prototypical customer, it’s who you are speaking to in your copywriting and it’s who you are targeting your website, sales letter, video script or ad to.
Copywriting is both an art and a science and it is important to get both right so that you can maximize your results.
If you want to dramatically improve your copywriting, you need to take a look at my copywriting workshop here: