The World's Most Perfect Business

Free Book Reveals
How To Turn
Your "Superpower"
Into A Massive, Passive Income
Through Online Courses!


Welcome and thanks for visiting!

I'm Dave Espino and I am committed to helping you succeed with your own "How-To" video courses!

I help you leverage who you are so you can live your best life!

Why learn from me? Well, I’ve sold over $140 million of my own "How-To" video courses and related services, so I'm pretty qualified to help you with YOUR "How-To" video courses!

Dave Espino

Lessons From One Of The Most Successful Business Infomercials Of All Time

By admin | May 9, 2020 | Comments Off on Lessons From One Of The Most Successful Business Infomercials Of All Time

I was fortunate to be featured on one of the most successful business infomercials of all time.

As a lifelong marketer, I learned so much about scripting, copywriting, presenting to camera, reading from teleprompter, marketing and course creation.

I had a blast doing it, being treated like a rock star and earning my first millions as a result of this amazing campaign.

On Thursday evening, I will be presenting a free training that shows you the 4 “holy grail” strategies I learned from these infomercial campaigns and how you can apply them to your online course business.

Be sure to tune in by visiting this link!

Do Online Course Creators Believe That EVERYONE Is Qualified To Create Online Courses?

By Dave Espino | October 26, 2018 | Comments Off on Do Online Course Creators Believe That EVERYONE Is Qualified To Create Online Courses?

Welcome back, this is Dave Espino and today I would like to answer a question I heard recently which is do online course creators think everyone is qualified to create and sell online courses? Well that's kind of a loaded question because you're almost generalizing that all online course creators think the same, and that's definitely not true within the online course creating world. There are people who believe that you can only teach online courses if you have incredible credentials, and these people tend to be the more technical online course creators.

There Are 2 Types of Course Creators

In other words, they're teaching on technical topics like programming or engineering or analysis or excel or things like that. Then there's the other side of the spectrum that says anyone can teach, and I fall closer to the bottom side of the spectrum of saying that anyone can teach. And the reason is we all teach people all the time.

If you're a parent, you're teaching your kids. If you work as a manager somewhere, you're teaching the people that work with you, right? So we're all teachers to some degree or another.

The real question is, what are you teaching? Yes, if you're teaching lifesaving CPR skills you better be qualified, and you better be credentialed and you better really know your stuff. But if you're teaching somebody how to bake chocolate chip cookies, just about anyone can teach that, right? So the question is, what are you teaching? What is the topic that you're teaching? We need to boil down this question too. What is it that you're teaching? If I learned a cool strategy for selling on Amazon that I've implemented it in my business and I've proven it to work amazingly well, why am I not qualified to teach that?

Some People Are Just More Qualified Than Others In Certain Topics

You can teach that if you're talking about some incredible programming language, some really technical programming language, then for sure I'm not qualified to teach that. I'm not a programmer and at that point yes, you should have somebody that's very qualified.

Let's not be overgeneralizing with the online course business. Let's really treated on an individual case by case basis. If I want to teach how to bake sourdough bread, like my good friend Theresa Greenway, and I'm good at baking sourdough bread, then why can't I teach sourdough bread? If I've developed a strategy that works in my business and it's generated a 2x or a 5x profit in my business, why can't I teach that?

So is Everyone Qualified?

So again getting back to the question, do online course creators think everyone is qualified to create and sell online courses? I believe there's a range, a spectrum, and only a certain percentage of the online courses out there really require high credentials to teach.

I would say a good percentage, probably 70% to 80% of the courses that are taught right now, do not require high credentials. We're quickly moving into a world because of technology and because of the Internet. We're quickly moving into a world where your skills are going to be yours that you've developed primarily on your own, where your skills did not come from a school or a degree or some kind of specialized training. We're quickly moving into that world.

So as time goes on, more and more people will need less and less credentials to teach, and that's just the way things are going. I hope you enjoyed this article. If you're interested in getting started in the online course business I recently created a free Online Course Fast Start Kit which I encourage you to check out. You can find that kit at I'll see you next time.

Has Anyone Become Ultra Wealthy From Selling Courses Online?

By Dave Espino | October 24, 2018 | Comments Off on Has Anyone Become Ultra Wealthy From Selling Courses Online?

Welcome back, this is Dave Espino the Info Boss . Today I have a great question all about the online course business, and it is are there any people who became ultra wealthy from creating and selling courses online? And if so, how did they do it? I've got a great answer for you. You see the online course business has traditionally been on the online course marketplaces such as Udemy, Skillshare, Lynda, and all these other marketplaces.

The Best Way to Make a Lot of Money Through Online Courses

But there's a much better way to make money with online courses than that, and it's by creating a sales funnel for your online course and marketing the heck out of your course. You can also make a lot more money by selling that course for a higher ticket than you would on a marketplace, offering a lot more value so that you can charge a higher ticket for it.

The primary way that this is done, and all kinds of people are doing this right now, is through developing a sales funnel. Now I'm not going to get into details on how to set up a sales funnel in this article. You can affordably drive paid traffic into your funnel and then filter those people out so that the top people that are the most interested in your course will be buying from you, and that's the process of a sales funnel.

Now, sometimes the sales funnel involves a warming up process where you're warming up that person to eventually buy from you, and this allows you to leverage your time and leverage your paid advertising dollars. So basically what you're doing is you're paying a small amount of money in to buy ads and you're receiving a large amount of money back in course sales.

And if you do it all correctly, you can stand to make a fortune selling online courses. Basically meeting the demand for information that's happening out there every single second.

Every Second, 40,000 People Are Looking For Information!

Did you know that every second that passes by, there are 40,000 searches happening on Google. All these people are looking for information. They're looking for information that you could be providing in an online course, and that's 40,000 searches per second, every single second that passes by. So how do you do this?

The best way I can share with you how to do this is I recommend you get this free book. It's called Dotcom Secrets. This book is kind of the Bible about sales funnels, how to market anything online, but the perfect product to market online is an online course and that's what this book is going to help you with. So if you have a question about like how do you build a sales funnel for an online course, this book is filled with that information.

It's powerful and it's free. I'm going to have a link to it below this video, but you can also go to and get your free copy of this book. It's going to be shipped to you and it's going to show you everything you need to know to become financially free selling your own online courses. It's a powerful, powerful book.

It's probably my best recommended book of the year, if not the last 10 years that I've read because it shows you strategy and it shows you step by step what to do to sell anything online. But like I said the perfect product to sell with the sales funnel is an online course, so you're in the right place. Hope you enjoyed this post, and I'll see you on the next one.

What Are The Three Hardest Skills For Making A Lot Of Money Online?

By Dave Espino | October 22, 2018 | Comments Off on What Are The Three Hardest Skills For Making A Lot Of Money Online?

Welcome back, this is Dave Espino and today I wanted to answer the question what is the hardest skill to teach people to make a lot of money online? I've been making a lot of money online for about 19 years now, and I can tell you that there are three core things that I've had to learn the hard way in order to make money online.

Just Stick With One Business

The first thing is probably the most important and that it is stick to one business only until you make it work. This is a common mistake that most people make is they get excited about a business. They jumped into this business model, but the problem with the online marketing world is there are all kinds of ways to make money online and legitimate ways to make money online. The Internet is an incredible place and the Internet is incredible leverage tool for anyone to be able to make money online.

So what happens is they get started in one business model. They get excited about it, they jump into it with both feet, and they encounter the first of what would normally be many obstacles. When they hit that obstacle they go “oh, this is tough” or “oh, this is harder than I thought it would be.” And so they kinda scan the horizon and they see another opportunity that looks easier, and the problem is they jumped into that opportunity.

They let this one go, which they already had developed some learning curve. They already had developed some momentum, but if they let that obstacle stopped them, they jump into the other business model which might be just as good or just as legitimate or even a better model. And as they're going they hit an obstacle again and again and say I thought this would be easier. I thought this would be the easy way to make money online. They go and bounced to another opportunity. That's called bright “shiny object syndrome,” and all of us have either had it or get it once in awhile.

We get tempted by something else because it looks easier, it looks more profitable, it looks like you could make more money quicker and that kind of thing.

The Key to Being Successful Online is to Find One Awesome Opportunity

Jump in with both feet. Commit 100% and don't look anywhere else. Just stay focused on that one opportunity. The second skill or habit that's really important is persistence. Persistence means staying with it even when it's difficult, staying with it even when you don't feel like it, going after it and developing the right habits for success and then sticking to those disciplined habits that's critical for success.

See a lot of us when we start out in the online business world, we've been pre-programmed by schools and even by jobs to do what our boss tells us to do. But now that you're the boss so you've got to develop what you need to do, develop a list of things that you need to do and then you've got to do them. Those two things are difficult for people who've been programmed in the nine to five world or in the school world. The school world gives you your assignment and then you go do it. The job world gives you your task and then you go do it.

Here you've got to be a tougher boss on yourself than a real world boss would be on you.

Just Remember You're Never Done Learning

The third most important skill to learn in order to make money online, in my opinion, is self-education. You always want to be self-educating. You always want to be learning the latest strategies that relate to that one thing, that one business model don't be learning about. Learn about just that one thing and those things that can get you moving forward fast.

Self-education is so important. It not only includes learning strategies, but it also includes developing your mindset. Your mindset is so important, so you want to be always learning from people who are more successful than you. You always want to be learning strategies from people who are successful entrepreneurs. You want to follow successful entrepreneurs, people who've really done it, not just talkers, and you want to listen to those people and learn from their their trial and error. Learn from their life experiences, learn from their wins and learn from their losses. This type of learning is so important because not only does it keep you excited and moving forward, but it also gives you key mindset strategies that you need to develop as you're becoming an entrepreneur.

See becoming an entrepreneur is not an easy task. It is simply a matter of working hard towards a goal and working really on two main things. One is your attitude, that is your mindset and your self education. And two is your actions, your activities, and the things you're doing on a daily basis to get to your goals. And if you're working on those two things every day, you will be successful. I hope you enjoyed this article, and I'll see you next time.

How Much Money Can You Make By Teaching Programming Online?

By Dave Espino | October 18, 2018 | Comments Off on How Much Money Can You Make By Teaching Programming Online?

Welcome back, this is Dave Espino and in this article I'd like to answer the question how much money can you make by teaching programming online. Well programming is a particularly good thing to teach online, and the reason is there are tons and tons of people looking for programming education. They're looking for information on how to become a programmer, or how to learn that new language, or all kinds of things primarily because programming is a skill of the future. There's huge demand for that type of teaching.

How You can Teach Programming Online

When teaching programming online, there's two ways you can go. One way is to teach on Now Udemy is a good marketplace for programming courses and the reason is it seems like there's a lot of techie people that hang out at Udemy right now. I think eventually it's going to be a more mass appeal marketplace, but right now it's still kind of in the early adopter phase. So the programming courses on Udemy are very, very popular and do really, really well.

In fact, one of the top instructors on Udemy generates a $3,000,000 income every year just from teaching programming courses on Udemy. Now if you can make $3 million a year teaching on Udemy, then chances are good you can make $30 million a year teaching off your own self hosted courses and the reason for that is Udemy is a discount marketplace. Whereas if you're outside of Udemy in a self hosted plan, you could sell your courses for a lot more money. 10 times more at least. So if you can sell your courses for 10 times more and develop a simple sales funnel process to be able to sell these courses to the right people, then you can do really, really well outside of Udemy.

To me, the reason people publish courses on Udemy is they either don't know how to market or they don't want to learn how to market their courses themselves so they relegate it to a marketplace that's going to do some of that work for them.

That in my opinion is a huge mistake because by learning just a little bit of marketing, you can develop a sales funnel to market your own courses and for a lot more money. $50, $100, $200, $300 per course is not uncommon in the world outside of Udemy.

How much money can you make by teaching programming online?

I think the lower level is anywhere from six figures to seven figures. And the upper level is in the eight figure mark if you're doing the marketing right. The issue with most programmers is that they're not marketers. So if you really want to go big with courses, you should work with a marketer who knows how to develop a sales funnel and put that all together to develop a huge marketing campaign that's going to sell a lot of your courses and for a higher price. That's our answer for today. Hope you enjoyed this article. If you're interested in the online course business I've created a free Fast Start Kit to get you started. You can find it at, and it'll help walk you through the process of creating your online course. I'll see you next time.

What Are The Tools Required For Online Teaching?

By Dave Espino | October 18, 2018 | Comments Off on What Are The Tools Required For Online Teaching?

Welcome back to the Info Boss channel, where we show you how to sell your info like a boss through online courses and information products. Today I want to answer a question that came up on Quora, and the question is “what are the tools required for online teaching?”

The Three Tools You Need

Well really there's only three main tools that you need to create an online course. The first tool that you need is a screen recording software. Now I recommend Screencast-o-matic. Screencast-o-matic is super inexpensive, and yet it outputs high quality hd video. You can record everything you're doing on your screen, including if you go visit a website or if you open up a software tool or anything you might do on your screen. You can record that, and narrate with a microphone as you’re teaching. So basically you're creating an online tutorial as if somebody's just looking over your shoulder.

That's an incredibly awesome tool. In fact, most of my 60 courses use Screencast-o-matic to record my lessons, so it's an incredible tool.

The other thing you're going to need is a decent microphone. I use the Blue Yeti microphone. There are all kinds of quality microphones out there that you can use, and if you have a decent microphone (which can range anywhere from $40 to $100), then you've got a quality audio in your videos.

So with just the screen recording software and the microphone you could create online courses. If you wanted to add some live action video, in other words a face to camera video, or you wanted to demonstrate on camera what you're doing, then all you need is a decent phone.

With a simple smartphone you can record HD video at 1080p, or even 4K.

Those Three Tools Are All You Need

You can create a PowerPoint presentation and record yourself giving that PowerPoint presentation. You can go onto the internet and record yourself navigating through a website, showing somebody how to use an online software tool or you can open up a software tool on your computer and show them how to use that as well.

If you have something that you have to demonstrate like playing guitar or showing them how to play tennis or whatever, then you've got an awesome tool right here in your pocket and that's all you need. Those three tools are all you need to get started in the online course business. That's why I call it the world's most perfect business. If you like this article and you'd like to learn more about online courses, then check out my free Fast Start Kit at It walks you step by step through everything you need to get started in the online course business. I hope my information was helpful, and I'll see you next time.

Will Online Teaching Eventually Replace A College or University Degree?

By Dave Espino | October 16, 2018 | Comments Off on Will Online Teaching Eventually Replace A College or University Degree?

Welcome back, this is Dave Espino and today I'm answering a question on quora that goes like this. “Will online teaching eventually replace the expense of studying for a degree?” Well I believe that eventually, yes, online teaching will replace college and university teaching.

But I think we're a long way off til that happens for a lot of reasons. I mean the college and university system is deeply entrenched in the culture. It's still seen as very important for people to be able to get that degree and then use that degree to hopefully get a better job. But I see technology just raging forward and moving forward so quickly that it's just a matter of time before online teaching overtakes college and university teaching, with still the same type of credibility that a physical degree from a physical university has.

It’ll Happen, But It’s Still a Long Way Off

We're a long ways away from that. I think that we're already seeing strides moving in that direction, and are already seeing a lot of colleges and universities using online courses and online teaching to be able to teach all over the world. So the benefits of online teaching are undoubtable. And for them to not begin using online teaching would not be really smart.

What I see happening is a gradual shift over time, but meanwhile the rest of the world is gonna move to online courses much more quickly. In fact by the year 2025, the online course industry is going to be a $325 billion dollar industry. It's already in the $250 million dollar range right now. So it's growing very, very quickly because people are on this mega shift that whenever they learn something new, they're not learning from books anymore.

That's the Shift that's Happening

You're at the beginning of it and you stand to make a lot of money by being at the beginning of this mega shift so you're in the right place at the right time. If you liked the idea of online courses, teaching online courses, or making money with information products, check out my free Fast Start Kit. It'll give you tips and help you get started in the online course business. You can find my free kit at, and I'll see you on the next time.