Hey welcome back, this is Dave Espino and today we're going to talk about how you can start an information product business.
Creating an Ebook
The simplest way to start an online business with an information product is to write an ebook. Now there are many different ways to get that ebook written. You don't have to write it yourself, you could actually hire somebody to write the Ebook for you.
You can go to websites like Upwork or Freelancer.com, and you can give somebody an assignment to write 10 or 12 or 15 articles about your topic. Now, articles sell for very, very cheap. But if you structure the title of each article in a certain way, then each one of those 12 articles can be one of your chapters in the book. That's an easy way to get a book written.
Selling an Ebook
To write the book one option is to do it yourself from your own knowledge and experience, and an easy way to do that is just record yourself presenting the contents of the book. Get that recording transcribed and start editing away. Now you could take that ebook and put it in the kindle marketplace where it'll sell for anywhere from $2.99 to $9.99. If you're lucky, you have a great title, something that's in high demand or something that just happens to hit you can do okay selling it as a kindle ebook, but you're better off selling it as an ebook that you sell yourself on your own website or through a sales funnel.
A sales funnel is a way to sell an information product to get the most out of every visitor that comes to your information product.
A Better Alternative to Ebooks?
Now that's a real basic, simple way to get into the information product business, but guess what? Ebooks and books in general have now been replaced by online courses. You can take that same content that you would have put into an ebook and put it into an online video course and sell it for a multiple of what you would have gotten for the ebook. You can sell an online course for $47, $97, $297, $597, or more! I sell my courses for $997 and $1,500.
You can sell an online course for a lot more money than you can get for an Ebook so if you're going to get started in the information product business, then I strongly recommend you go the way of an online course. To create an online course simply requires an outline that you then fill in with more and more detail. You can either create a Powerpoint presentation, and just record yourself narrating that Powerpoint presentation on your screen so your face never shows up on camera.
It's just the screen; just what's happening on your computer. Or you can do a face to camera video and take your phone, and film yourself doing a face to camera video. It really depends on the topic that you're going to be teaching, but I would say 85 to 95 percent of the time you can do a simple screen recording video. It's a really simple thing to do again and again, and with an online video course you can sell it for so much more money. You can make a lot more money in a lot less time by leveraging yourself and you set up an automated sales system that sells your course.
It pays you whether you're there or not, that's a beautiful thing. Now you're talking about passive income. That's income that comes in whether you work or not. So if you're interested in the online course business or information products in general, I spent the better part of 19 years selling information products. I've made millions of dollars myself selling my information products and I wrote a book that I'd like you to have. It's called The World's Most Perfect Business, and it's all about the information product business, the online course business. You can find it at DaveEspino.com/freebook. I'll see you next time.