The World's Most Perfect Business



Free Book Reveals
How To Turn
Your "Superpower"
Into A Massive, Passive Income
Through Online Courses!

 








Welcome and thanks for visiting!

I'm Dave Espino and I am committed to helping you succeed with your own "How-To" video courses!

I help you leverage who you are so you can live your best life!

Why learn from me? Well, I’ve sold over $140 million of my own "How-To" video courses and related services, so I'm pretty qualified to help you with YOUR "How-To" video courses!

Dave Espino

The Best Platforms To Make Money With Online Teaching

By Dave Espino | October 5, 2018 | Comments Off on The Best Platforms To Make Money With Online Teaching

Hey this is Dave Espino, and today I'm answering a question I heard recently what's the best teaching platform to set up a course for? How can you make money online that earns income for every student that enrolls in it?”

Now this is a very specific question and I love it when people give me these specific questions. A lot of times people ask vague questions that require a lot of clarification, but this is a very specific question asking about where's the best place I can publish my course. If you've got a course about how to make money online, there are basically three great platforms that you can publish that course on.

The Top 3 Teaching Platforms Currently

Now WarriorPlus is not really well known outside of the small Internet marketing community, but in the Internet marketing community people know that warrior plus is the place where Internet marketing courses live. That's where Internet marketing courses exist. So if you have something about how to make money online then warrior plus is the place to publish it, because that's a huge market of people that are looking for information on that topic.

The next one, very similar to WarriorPlus is called JVZoo. JV stands for joint venture. That's another good one to publish. Any kind of how to make money online type of course.

And the third one that I'd recommend is Clickbank. Clickbank is one of the oldest payment processors and affiliate networks, and a lot of the courses on there are make money online courses now.

Clickbank does have a wide variety of different topics that you can find there, and it does have a good community of make money online affiliates that would be willing to market your course for you.

How to Choose Where to Post Your Course

Now, if you've got a really standout course, if you've got something that's really cutting edge or really exciting, then a warrior plus and JVZoo would probably be your best bet. This is primarily because they also have affiliates that are always looking for a good product to market. So if you've got something really hot, really interesting, really cutting edge, then you're going to need to find some affiliates that start promoting your course.

Not to mention that each of those sites,WarriorPlus and JVZoo, also have something called the “deal of the day” where if the curators find something really hot, really exciting, they might promote your course as the deal of the day.

In that case you can expect a lot of sales coming in from either of those two websites because they send out an email blast to all their members. What starts happening is the members get this email and they say, oh, that's a hot product? I want to promote it. And then they start requesting to be your affiliate and promoting your course as an affiliate.

What I Currently Do

Now here's what I do when I publish a “how to make money” online course on WarriorPlus or on JVZoo. I give it a chance to launch a period of time, maybe a couple months, 2 to 3 months for it to really run its course on those two platforms, and not to say that it's not going to keep making money.

It'll keep making money over time, but the initial boost is in that launch period of the first 2 or 3 months. Once that period has passed, then I'll take that same course and I'll publish it on Udemy and maybe on some of these other marketplace websites like SkillSuccess, Skillshare, Amazing.com, Learning.ly, CyberU; those kinds of places.

This way that online course has a second life. It has its initial life in the launch phase on WarriorPlus or JVZoo, but then it has a second life, a more of a evergreen life on Udemy and some of these other marketplace platforms. So that's what I would recommend if you have a how to make money online type of course, and in either of these situations you've got readymade traffic that's coming to your new course. That's a good way to go.

If you're interested in the online course business and want to learn more, you can get my free Fast Start kit at http://freecoursekit.com . There you'll receive my kit that walks you through each step of the course creation process. I hope you enjoyed this article, and I'll see you on the next one.

Which Online Course Instructor Earns The Most Money?

By Dave Espino | October 5, 2018 | Comments Off on Which Online Course Instructor Earns The Most Money?

Hey this is Dave Espino, the InfoBoss, and today I wanted to answer a question I heard recently “which online instructor earns the most money, and on which platform; Udemy, Teachable, Skillshare, etc.” Let me answer that question by saying the richest instructors are not going to be on a platform.

Where are the Richest Instructors at?

They're not going to be on Udemy They're not going to be on Teachable. They're not going to be on Skillshare. The instructors who earn the most money have a sales funnel that they've created that drives traffic to their course or a sales process. A sales funnel that drives traffic to a webinar where they can sell a high ticket course. That's where the action is. If you want it to be one of the most successful instructors, you can do that by creating your own self hosted plan with a sales funnel, and a sales process to filter out people that may not buy from you at the higher ticket levels.

Now I do this with a high ticket offer. A lot of people do it with high ticket offers and these sales funnel models far out earned. Anything you can make on a marketplace model like Udemy, Skillshare, etc can’t compare. Their worlds and worlds apart. They're in completely different galaxies.

The danger is that you get excited about Udemy, you become a Udemy instructor, you start creating courses there and you kind of get stuck in the Udemy vortex. You get stuck thinking this is the only way that I can make money with online courses. The reality is there's a much bigger and better way out there that you can make money with online courses, and it does not involve a marketplace because the marketplace is going to require revenue sharing. So they're going to keep 50% and even 75% of your money.

How is this Different from the Marketplaces?

The marketplace owns the students, not you, so they're going to have restrictions as to how you can communicate with your students. The marketplace has price restrictions so they can limit the pricing of your courses down to $10, $9.99 in some cases.

But when you're on your own, you could sell those courses for $97, $197, $297, $497, $997 even $1,500! There is a whole nother world out there and I want to be sure that you know about it because it's in your best interest to investigate it, to check it out, and to be aware you can make a lot more money with your content then you can on a marketplace.

Now the problem is sometimes people are selling 10 and 20 and 30 hour courses on a marketplace for $10. Right? That's horrible. I mean all that time you put into creating a course and yet it's selling for so little; that same 10, 20 or 30 hour course. A technical course could easily sell for 100, 200, 300, $500 if you're selling it outside of the marketplace.

Everybody Can Fall into the “Udemy Vortex”

But the reason people stick with the marketplace is partly it's kind of laziness. I think they figure “well I've got it here. I can make money here and I don't have to deal with learning a little bit about marketing.” And I can tell you I've been the same way, even though I knew there was this other way that I could do it.

I got kind of lured into the Udemy vortex and I've been selling my courses there for five years. Don't get me wrong, it's done well. Its given me a passive income, but that same energy that I used could have been used in the sales funnel model to make a lot more money.

So getting back to the question of which online instructor makes the most money. I mean, there's no comparison. The top instructor on Udemy makes about $3,000,000 a year. The top instructor in the sales funnel process makes 8 figures a year.

We're talking $10,000,000 or more per year. So there's just no comparison between the two models. Look to where else online courses are sold, and online courses are primarily best sold through your own self hosted plan in a sales funnel model. I hope you enjoyed this article, and I'll see you next time.

What are Good Businesses to Start to Make a Passive Income (While Working Full Time)

By Dave Espino | October 4, 2018 | Comments Off on What are Good Businesses to Start to Make a Passive Income (While Working Full Time)

Hey this is Dave Espino, and today I wanted to talk about some good businesses you can start for a passive income while working full time. I've got the right answer for you, and that is starting an online course business. If you're working full time, chances are good that you have some good work experiences, some good skills, some talents that you've developed in your full time job and even in your career history.

Things that you've learned how to manage people, how to deal with difficult customers. All kinds of things that you've learned and developed and taken in over the years. A lot of times, a lot of us don't give ourselves enough credit for the knowledge that we have, the talents that we've gained and the skills that we have. But those things can be sold. Those talents, those skills, those abilities, that knowledge, that life experience; that can be packaged up into an online course.

And you can turn that into a course that you can sell over and over and over again. It's an incredible business because there's a couple ways you can go with it.

The Marketplace Model

Number one, you can put it on a marketplace website like Udemy, Learning.ly, CyberU, Skillshare, SkillSuccess, and have that same course on all these different marketplaces. They do some of the work of marketing for you, so they basically bring you students and you get paid so you get an ongoing monthly income every single month. That's amazing, right?

The Sales Funnel Model

The other way you can go is to have a sales funnel. That is you do your own marketing by taking people through some simple steps to where they eventually buy your course from you. That is amazing because not only can you charge a lot more money for your content and your course, but you get to keep 100 percent of the revenue.

But What’s the Difference?

On the marketplace you've got to share the revenue, usually 50 percent but sometimes less. So by taking your existing knowledge, skills, abilities, your hobbies, even your passions or interests, you can make an ongoing passive income. It's perfect if you're working a 9 to 5 because now every one of those courses that you create is a new passive income stream that you stack on top of the previous income streams. If your end goal is to leave that job and to be out on your own and be your own self employed, then it's great because you're building up income on top of income on top of income.

This happens to the point where eventually you've got enough stable, solid income coming in that you can easily leave that 9 to 5 in the dust and you can now take on the life of an online entrepreneur. And let me tell you that lifestyle is incredible. So that's what I would do. That's my answer. I hope you liked it, and if you did, be sure to follow me to see more content surrounding the online course business in the future. I’ll see you next time.

How You Can Make Money Online From Home Using Your Laptop

By Dave Espino | October 3, 2018 | Comments Off on How You Can Make Money Online From Home Using Your Laptop

Hey this is Dave Espino, the InfoBoss and welcome back. Today I'm going to talk about how someone can make money from home online using their laptop and the Internet. Now as someone who's done this for almost 20 years now, I can tell you there are several ways to do it.

Through Selling Products Online

One of the best and easiest ways is to sell stuff online, like selling things on Ebay or Amazon. That's one of the easiest, lowest hanging fruit types of opportunities that exist. You can buy stuff locally at thrift stores, flea markets, swap meets.You can buy stuff locally using the Facebook marketplace or using the local Facebook classified ads. You can buy stuff locally and then sell it globally on Ebay or Amazon and you would be amazed at the kind of profits you can make. Now that's a work intensive type of business, but it's a great, honest business where you can buy stuff and flip it online for great profits.

Through Freelancing

Another way that you can make money online with your computer is to be a freelancer. By freelancing, I mean that you can go to these websites like Upwork.com or Freelancer.com. You can publish a profile there explaining what all your skills are, all the different things that you can do, and then people will hire you to do some of that stuff. So if you have basic office skills, you know how to work with spreadsheets, you know how to do some simple accounting, even proofreading or translating, there are many different tasks that you can do.

If you just go visit those websites, you'll see what I mean. They have a list of all the different types of tasks that people are doing right now. So you can do that and you can make some pretty good money as a freelancer just offering your services online.

My Favorite Method of Making Money Online

The Third Way and the way that I liked the most is you can take your skills, your knowledge, your abilities, your talents, and package them up into a how to course a video course or video training. A course that shows people how to do what you're already good at, and that's a lot easier to do than you might imagine because if you can put a Powerpoint presentation together an narrate it over your computer, then you've got a course.

It's a very, very simple way to build out an online course but once you do that, you can publish it on a variety of different marketplaces, not just on one! You can actually publish it on many different marketplaces, and every one of these marketplaces will start sending you income every time someone buys your online course.

It's an incredible way to make money because it's not work intensive. You do the work once, and then it just keeps paying you over and over and over again. So I have a preference for the online course business. I have over 60 online courses, 60 different income streams coming in from a variety of different marketplaces. So I love this business. It gives me a massive passive and that's why I love teaching about it and showing people how to be successful with the online course business. If you’re interested in the online course business, follow my content for more articles and I look forward to seeing you next time.

How You Can Make Money Online

By Dave Espino | October 2, 2018 | Comments Off on How You Can Make Money Online

Hey this is Dave Espino, and today I wanted to talk about how you can make money online. Now I'm first going to talk about general ways you could, and then I'm going to give you my favorite way to make money online.

First of all the way you make money online is you match up an audience or a target market that's interested in a product with a product. That's the very simple way of doing it. Now, an audience can come from a Facebook group, an email list, from people you know already, from buying advertising, either Facebook ads or Google ads or other types of ads, or from a website that you set up or a blog that you set up and you bring traffic through. There are audiences everywhere.

Google can come from many different ways, right? The product can be a product that you either create, you're able to buy wholesale to resale, or you become an affiliate of that product. Being an affiliate means that you get paid a commission for referring buyers to that product. So in very plain terms the way you make money online is you match up a hungry audience with a perfect product for them.

But How Do You Match Audiences and Products?

We call that message to market match. Your message, in other words the product that you're selling, should match your market perfectly with the audience. And now you've got the result, which is sales income, revenue. Right now, there are many different ways to do this. You could be an Amazon seller. You could sell your product on Amazon and Amazon already has the audience, and so that audience will find your product and they'll buy it. You could either create your own product, that's called private labeling a product, or you can buy the product from a wholesaler and sell it on Amazon right now.

That's one way to do it. You could also sell a Kindle ebook that you wrote yourself. Amazon already has a Kindle audience. You publish your ebook on the Kindle marketplace, they find your book, and they buy your book. Now there isn't a whole lot of profit in that unless you do a really amazing job of writing or you have a series of books that captivates people's attention.

The Best Way I’ve Found to Make a Money Online

The way I prefer, the best way that I found to make money online is to create an online course about a topic that people need help with. People need help with all kinds of topics. They need help with doing things better, doing things faster, doing things cheaper. They need help with life challenges, like how they got out of depression or how to fix things or how to manage their home better, or how to organize things.

They need help with technical things like things from work, how to do excel spreadsheets, or how to do Photoshop or things like that. Everybody needs help, and nowadays people are flocking to online courses for that help.

It's a $325 billion dollar industry in the next 7 years, so that's my ultimate favorite business. I call it the world's most perfect business because it really is an amazing opportunity to publish your course either on a marketplace that already has an audience or on your own self hosted platform. If you're interested in the online course business, be sure to follow my content and be on the lookout for my Fast Start Guide for online courses. I’ll be posting that soon, and I look forward to seeing you next time.

“I Need An Income” – How A Stay At Home Parent Can Make Money

By Dave Espino | September 30, 2018 | Comments Off on “I Need An Income” – How A Stay At Home Parent Can Make Money

Hey this is Dave Espino and today I'm wanted to talk about a question I heard recently, “I need an income now that I can stay at home as a dad, how could I make money? Would it be wise to build craft to sell?”

Now this question is important because a lot of people want to stay home with their kids, want to be able to take care of their kids and not have to work. 9 to 5 jobs can suck the life out of you. They can be very stressful. They can be time consuming. They're not always 9 to 5. Sometimes there are 9 to 6, 9 to 7, 9 to 8.

But How Do You Make Money Without a 9 to 5?

Having a work from home business is really an incredible lifestyle, and there are many ways now to do that. There are many ways because of the internet; because of sites like Amazon, and because of sites like you to Udemy.com.

There are many different ways to make an income from home. The question was should I make crafts to sell?

Well if that's a business that you already do well at offline, then there's no reason why you can't take it online and sell those crafts on a website like Etsy.com or Ebay.com or even Amazon.com if you have a system to create them.

There’s Another Way

Another way to do it would be to create a course, an online course about the crafts that you sell. Perhaps creating an online course, showing how to make those crafts, would be a good seller.

So it really depends on the type of craft that you're making and how in demand it is. If it's a high demand craft, then you can do really well selling it on Etsy and Ebay.

You can take all your life skills, your life experience, your work skills, the talents that you have inherently and other things that you've accumulated over your lifetime and turn those into online courses.

Why is this the Greatest Business?

And in my opinion, that is one of the greatest businesses you can get into; the online course business. It's taking everything that's in your brain, packaging it up and putting it into a format where many, many people can buy it over and over and over again. You attach a sales funnel to this, that is a step by step process that people follow to buy your course, and now you've got the best of all worlds.

You've got the leverage of the automated sales process that selling your course, and then you've got the leverage of a prepackaged video. Of course, that can be sold over and over and over again. Now you've got what I call the world's most perfect business. I hope you liked this article. If you like the idea of creating and selling online courses that be sure to follow me for more content in the future. I'll see you next time.

How Much Time Should You Invest When Creating A Passive Income?

By Dave Espino | September 29, 2018 | Comments Off on How Much Time Should You Invest When Creating A Passive Income?

Hey welcome back, this is Dave Espino and today I want to discuss how much time you should invest when creating a passive income.

How Long it Takes Me

The quick answer is how many passive income streams do you want? Right? Because for me it takes me about 6 to 8 hours to create one online course and I use online courses to create passive income. Let's just say it takes me one full working day in the typical 9 to 5 model to create an online course.

Well I could hypothetically create a course every single day. Right now I don't do that because part of the work is creating the online course and then part of it is publishing the course and maybe doing a little bit of initial marketing to get the course launched. In general I could conceivably create at least an online course every week, and I've been on paces like that where I've actually done that.

In fact, one week I created five online courses. This was back in November of 2015 I believe, and it was amazing. It gave me a great income boost.

How Much Passive Income Do You Want?

So if you're in the online course business, the question should be “how many online income streams do I want?” Because really the sky's the limit. When you know how to create an online course that's like having your own superpower. You could create online courses about any kind of topic and you don't have to be an expert to do that. You could research out your course topic and create a course based on your research. You could create a beginner's course and create a course that only takes care of the newbies in that business, right? So you don't have to be this end all be all expert, or the world's leading authority on this topic.

That's not the case. All kinds of people can learn from you. Even if you create a beginner's course on a topic. Let me tell you some of the 60+ courses that I've created I was not an expert on, and yet people are getting tremendous value from these courses. They're giving my courses high ratings and they continue to buy my courses, and the reason is that it's a well put together and teaches them what I promised to teach them for that.

You don't have to be the world's leading authority. So back to the question, how much time should I dedicate to creating passive income? It really depends on how much passive income you want. Alright, so I hope you enjoyed this article and I'll see you next time.