The World's Most Perfect Business
Free Book Reveals
How To Turn
Into A Massive, Passive Income
Through Online Courses!
Welcome and thanks for visiting!
I'm Dave Espino and I am committed to helping you succeed with your own "How-To" video courses!
I help you leverage who you are so you can live your best life!
Why learn from me? Well, I’ve sold over $140 million of my own "How-To" video courses and related services, so I'm pretty qualified to help you with YOUR "How-To" video courses!
This is Dave Espino, and welcome back. Today I wanted to talk about what the best way to market an information product, get traffic leads, and start making sales is.
Let me talk about this in a little bit more general terms because it is a broad question. The answer is like any question that is so big, it depends. It really depends on who you're targeting. The most important thing when selling an information product or an online course is that you have, what we call "message to market match."
The Most Important Things to Remember
What I mean by "message to market match" is when your message speaks directly to the needs of a target market, then you're going to do really well. That doesn't always mean that you're running Facebook ads. Sometimes you're going to have to go to little mom and pop websites that already cater to that niche market, and see if they'll let you run a banner ad on their site.
That's an incredible way to get traffic, and inexpensive traffic in many cases as well. That's one of the things that I teach is how to get that banner ad traffic that's highly specialized, highly niched so that you have "message to market match."
1. Are you getting the right traffic of people that are highly targeted to your niche? In other words, the people most likely to benefit from your course.
2. Are you conveying the message of the benefits you're going to give in that course strongly enough to get people excited to get them watering at the mouth going man, I want this course.
These Things Are Critical
Most of us don't do that, most of us kind of write something up there. Here's a description of my course, here's what you're going to get, but we don't really sizzle the benefits and we don't really punch them in the face so to speak. I'm talking metaphorically with how powerful this course is going to impact them.
So if I were to boil it down to two or three main things, I would say number one is "message to market match," number two is copywriting and persuasion, and number three is having a good solid sales funnel. Your sales funnel should help people and take them from micro commitments to bigger and bigger commitments to the point where they eventually buy your course from you.
I hope this was helpful for you. If you like the online course business like I do, I have a free ebook called The Worlds Most Perfect Business that goes into more detail about creating and selling online courses. You can find it at DaveEspino.com/freebook. I hope my information was helpful, and I'll see you next time.
Hey this is Dave Espino, and today's question is "what can I do to create another source of income?" I used to ask myself this question a lot. In fact, the question I used to ask was, "is there was a way to turn my experiences, my knowledge, my skills, my talents, you know, all this stuff that I've accumulated over the years?"
I wished there was a way to turn that into income other than doing a job because even if you have great skills, sometimes the job is just not available for those skills. So when I came across the idea of creating an online course, I was just astounded. I just got so excited because here was that answer to how can I take my experience, my knowledge, my skills, and monetize them. How I can monetize myself. And that was the answer; you can take what you know and put it into a how to video training a how to video course.
Why Create an Online Course?
When you do that, it gives you tremendous leverage because now you can sell that course over and over and over again and you can sell it all around the world 24 hours a day, 7 days a week, 365 days a year. You can go global with your content and in the process of creating this new income stream, you can also help people all around the world with your message. You can make a global impact on people all around the world. It's really an exciting business. Right now have 770,000 students in 183 countries all around the world. I was just looking at a map the other day of some of the students and where they live in the world, and I was just astounded. So creating an online course is really an amazing way to create a new source of income.
It's an Easy Passive Income if you Do it Right!
Take what you know, take the things that you've experienced, take your skills, your talents, or even if you're not an expert in something but you're passionate about something, go research that. Go research that, put it into a video course, go interview somebody who is an expert and put that into a video course. There are so many ways to handle it and I teach you some of those ways in my free book called The World's Most Perfect Business. You can get it at DaveEspino.com/freebook. I'll see you next time.
This is Dave Espino, and I'm going to answer to the question "how do I invest $1,000 to make a passive income?" I'm going to share with you how I would do it because the typical financial investment strategies that exist with a thousand dollars, you're not going to get very far.
How I Make Passive Income
I've actually been a licensed person in the securities business and taught and showed people how to invest in mutual funds, IRA's, retirement plans and things like that. There is a way to do it where you can highly leverage your investment and get to a really dramatically high passive income, and that's through an online course business. The online course businesses where you take your superpower, what you already know, and you put it into a visual training, a how to course a video course.
By doing that, other people can learn from you and you can multiply that out around the entire world.
For example, right now I have over 770,000 students around the world in 183 countries and the way I'm able to do that is that I've produced online courses. People all around the world are enrolling in these online courses and when they do, that generates an ongoing passive income for me.
Now the question was, how do I invest a thousand dollars to develop a passive income?
How You Can Create a Course With Little Money
Well the amazing thing is you wouldn't even have to invest a thousand dollars to get involved in the online course business. You could literally get started with $80 and that's because the screen recorder software that you need to record your screen while you're doing a presentation is only $18. Then to get a microphone for around 40, or 50, or 60 bucks; so all told for about $80 you can be in the business of creating how to video courses and tutorials and then marketing them all around the world.
That's the amazing business that I'd like to recommend. If you like that idea, if you'd like to learn more about it, I've got a free book for you. It's called the World's Most Perfect Business. You can get access to it at DaveEspino.com/freebook. I'll see you next time.
This is Dave Espino and someone just asked me "what are your passive income sources," so I thought I'd just share some of my passive income sources.
Passive Income Through Online Courses:
My primary passive income is from online courses. I have over 60 online courses that I've published in various marketplaces and various self hosted platforms across the Internet. The traffic comes through to buy those courses and when they do that, I get paid and I get paid whether I'm working or not, whether I'm at Church, whether I'm shopping, no matter where I am. I'm getting paid through these passive income sources, so my very favorite way of earning a passive income is to create an online course, sell it for a high ticket, and use a sales funnel, which is an automated sales process to sell that course.
Passive Income Through Affiliate Marketing:
Another way that I make a passive income is through affiliate marketing. One of the ways that you can do affiliate marketing is to promote that program, either using videos or email marketing. Now I happen to have a good email list that I've accumulated over the years so every time I send an affiliate offer to that list, a certain percentage of those people will buy the affiliate offer. If it's a really good affiliate program, they will have what's called sticky cookies which are cookies that get embedded in that person's computer so that even if they don't buy right then but they do buy some time in the future, then you have the opportunity to make a commission at that point in the future.
That is awesome. I received some really exciting, unexpected commission checks from just doing that, so those are two of my main primary passive income sources. The number one source is the online course business. I'm so excited about the online course business that I wrote a book all about it and I'd love for you to have the ebook version. It's called The World's Most Perfect Business. You can get it at DaveEspino.com/freebook. I hope you found my information helpful, and I'll see you next time.
This is Dave Espino, the InfoBoss, and welcome back. I'd like to answer the question "is passive income real because most books seem to treat it like it's some kind of a fairy tale."
Well, the bottom line is passive income is real and there's varying degrees of passive income. There's varying degrees of things that you have to do in order to generate a passive income, but basically most passive income streams result from;
Number one, a product or service.
Number two, an automated way to sell that product or service online through a merchant service or through an online course.
Number three, you drive traffic to that product or service to be able to sell a lot of it.
How to Create Passive Income
When you have an automated delivery system and an automated traffic system, then you have passive income. There are variety of ways to do this. The number one way that I've done it in the past is I set up a bunch of sites that sold an ebook, so each website sold its own ebook. Think of it as a mini site and each website had content on it that drove traffic that brought people to the ebook, and then they bought the ebook and when they bought the ebook, it was digitally delivered to them and the money was digitally delivered to me. That's a form of passive income. My very first passive income was similar to that where I sold my very first ebook. I wrote a lot of articles on the Internet and at the end of the article I had a little resource box or a signature box it's called, where it tells about the author and it gives them a link to your website. That drove a lot of traffic to my ebook to where I got it to make $3,000 a month in passive income.
There are other ways to make passive income. For example, affiliate programs. Affiliate programs can be a good way to build a passive income, but you've got to be in the right affiliate program. There are good affiliate programs and there are not so good affiliate programs, and good affiliate programs an amazing job of closing the sale. The poor ones don't do a very good job of closing the sale. The really good ones also offer lifetime cookies, which means that when somebody visits through your link they're always tagged to you and you always get credit for any future sales.
Another way to build a passive income is to build a membership site. Now a membership site is where you have a lot of ongoing content or a lot of new content all the time. You're always adding it to the membership site and people are paying you on a recurring basis. Maybe they're paying you $25 a month, $50 a month, or $100 a month to receive this timely time sensitive content. That's not quite as passive as some of the other ways because it does require that you keep adding content and adding content, but it can be passive because you've got people paying you on a monthly recurring basis.
My Favorite Method
By far my favorite way by far to build a passive income is to create an online course or several online courses. What you do with this is you create a digital product that shows people how to do something, how to do something you're good at or how to do something you're passionate about. You start selling this course through a digitally delivered platform, drive traffic to it, and now people are buying your course and paying you whether you work or not. That's an amazing passive income. If you'd like to learn more about the online course business or really any of these other passive incomes, check out my free book titled The Worlds Most Perfect Business. You can find it at DaveEspino.com/freebook. I hope that my information was helpful, and I'll see you next time.
What would you do if you lost everything?
In my other article, as I said, that actually happened to me. It was about eight years ago. It was right after the great recession and everything that I had built, everything that I had accumulated, all my cars, all my houses, all my investments, everything was gone.
It Happened To Me…
It was wiped out because of the great recession. Even though I had done a good job of diversifying and even though I had done a very good job of investing, everything was still wiped out.
I've heard countless stories since then have the same thing happening to all kinds of people (and not just entrepreneurs but also regular 9 – 5 folks) that lost everything because of timing, because of the recession, because of credit drying up. There's so many things that it affected, and so many people that it affected.
It was really a sad situation. The first thing I did was, I assessed my skills and my talents and I decided to start providing services to local businesses and I started offering advertising services and helping them with Facebook ads, helping them with Google maps, helping them with websites and things like that. And what I found was it was actually a pretty lucrative business. It was pretty easy business to get into. Now for me, I happened to already know a lot of that stuff. I already happened already know how to do that stuff, but let me tell you what I would have done right out of the gate if I had none of that knowledge. None of that Internet marketing knowledge or experience is I would have started running Facebook ads for local businesses.
Quickest Path To The Cash
That's what I consider the low hanging fruit for fast cash. And you can learn Facebook ads by just getting a few courses or going on YouTube. You can learn very quickly how to run Facebook ads for a local business. The other thing about it is that because you're running Facebook ads locally, there's very little competition for those ads. So the cost per click is very low and the clickthrough rate is very high if you do it right.
So that was the first thing that I started doing was helping local businesses.
Become A Website Agency
And then the other thing you can do is provide websites for local businesses. Now again, you don't have to be a web designer to do this. There are tons and tons of web designers out there in the world who would love to work for you. And so your job is just to get the deal, get the website deal.
And guess what? There's so many local businesses that have horrible websites or have no website at all. And these are businesses that should have websites, right? So what you can do is when you're out there doing your networking, when you're out there talking to business owners, when you're out there prospecting, you let them know about some of the problems that they have with their website or let them know, hey, you don't have a website so therefore nobody can find you. And it's a very easy sale to sell a website.
You then outsource it to your web designer; have them do the design work and you're the go between and you're helping that business owner out tremendously.
Build Sales Funnels
The third thing I would do is I would learn how to build sales funnels using a tool called ClickFunnels. This tool ClickFunnels is revolutionizing the online business world.
It is turning people into millionaires and the reason is it's not just a software tool, but there's an entire culture and an entire training around this ClickFunnels software.
It is so powerful for ANY business.
So, I would learn how to build sales funnels using ClickFunnels and I would start promoting that to local business owners because the thing they need even more than a website is a sales funnel.
A website is like having a brochure that you hand out to somebody and they may or may not look at it. They may read it, but they're probably not going to do anything with it.
A sales funnel is like having a salesperson actively engaging with that person one on one and encouraging them to buy and using all the persuasion tactics available to get them to buy.
You see the difference? The website is a static brochure. The sales funnel is, in effect, a sales person – cloned by you and living on the Internet – that brings people in, takes them through a specific process to get them to be able to buy because before people can buy from you, they have to know you, like you and trust you, and the sales funnel creates that environment for them to be willing and able to buy from you.
So those are the three main things I would do right now if I had completely lost everything like I did back about eight or nine years ago. And that's what I would recommend to you today.
The real value and the low hanging fruit is in helping small business owners. And by the way the best, quickest service you can use to create big income is in running Facebook ads for their local business. Creating a sales funnel and a decent quality website. I would say Facebook ads to a sales funnel and that's amazing for them, but a lot of these businesses do need a good quality website as well.
We're leading up to an amazing launch of an online summit tomorrow and this summit will ask 30 of the top entrepreneurs, 30 people who've achieved the Two Comma Club award (meaning they've made a million dollars with their online business, and these are people who've done it in many different fields, right?) Some of them are in ecommerce, some of their them are strictly online commerce. Some of them are selling digital products, some of them are selling online courses, some of them are selling nutritional supplements, some of them are selling gym memberships, some of them are selling real estate using online services. So this is an incredible book and incredible summit and I want to encourage you to participate.
Click The Image Below To Get Your FREE TICKET To The 30 Day Challenge Summit!
As soon as that thing comes out, I'm going to be first in line because I can't wait to get my hands on this training and this book, you're going to get the most incredible insider secrets, the best knowledge, the best tactics from this summit. It's going to be exciting!
What is the best platform to make money teaching online with a flexible schedule?
In my opinion, the easiest entry point to teaching online and by far, the easiest way to get started (what I call the training wheels) is to start on Udemy.com.
Access 24 million students
When you start on Udemy, they have 24 million students around the world and they're pretty good at marketing.
So what they do is they market their platform, they drive people to their platform, and then your course lives on their platform so people will type into the search engine a topic and if that is your topic than your course will show up with all the other courses on that particular topic and so it's a great way to go because you to me, does some really good marketing and they drive traffic to their platform which then filters to your course.
Now that's a great way to go. I call it “the training wheels for online courses” because the best way to go, in my opinion, is to self-host your course yourself and do the marketing yourself.
Now before we go into that, let me just talk real briefly about Udemy now. Udemy is a great platform.
If you have a high demand topic, if you have a topic that's going to help people in their work skills, whether that's actual tactics and strategies for work or soft skills like people skills, management and things like that. Because a lot of people are going to Udemy to further advance their work skills and to do better at work and to improve their job situation. So those are the good courses for Udemy. The other good courses for Udemy are courses that have a broad appeal.
Like one of my friends Phil Ebiner has the photography masterclass and he's done incredibly well with this huge course all about photography because hey, everybody wants to take better photos, right?
So, if you have a mass-appeal course like that, or if you have a high-demand course or if you have a course around work skills and things like that, then you're going to do pretty well on Udemy.
Now, not every course does incredibly well on Udemy, because there's competition from other instructors on the same topic.
There's people who have ratings and reviews higher or better than you. There's all kinds of things going on, but you can still make some decent money with publishing courses on Udemy. Udemy is a high-volume / low-ticket marketplace, so the way you maximize your income on Udemy is you create multiple courses on Udemy.
I have 52 courses on Udemy and I have about another 8 courses off of Udemy on a self-hosted platform and the self-hosted courses out earned. Remember there's only about eight on the self-hosted platform.
The 8 self-hosted courses out earn my 52 courses on Udemy. So, that should tell you a little bit about the difference between the marketplace platform and the self-hosted platform.
Now let's talk a little bit about the self-hosted platform. If you're going to self-host your course, not only do you get 100% of the revenue, but you also have far greater control over your business AND you can price your courses at higher tickets.
On Udemy, you're typically getting 10 to 15 to 20 bucks for a course.
But on a self-hosted platform, you can charge whatever you want – the sky's the limit.
I have courses ranging from $47 all the way to $1,497 and it takes a whole lot of $10 courses to get to $1,500, right?
So to wrap it up, if you're just getting started, I recommend the training wheels. I recommend that you start on Udemy and as you get more and more involved in the information product business in the online course business, then move quickly to the self-hosted platform.
The only difference with the self-hosted platform is you're going to want to learn a little bit about marketing and a little bit about how to create a sales funnel, to drive people into your course, to buy your course.
That's not that hard to learn and the rewards are so great when you do that. In fact, I'm going to have some resources below this article that will help you to create the sales funnel for your online courses.
You can get a free copy of my book called "The World's Most Perfect Business" – it's a free download – right here: http:DaveEspino.com/FreeBook
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