The World's Most Perfect Business
Free Book Reveals
How To Turn
Into A Massive, Passive Income
Through Online Courses!
Welcome and thanks for visiting!
I'm Dave Espino and I am committed to helping you succeed with your own "How-To" video courses!
I help you leverage who you are so you can live your best life!
Why learn from me? Well, I’ve sold over $140 million of my own "How-To" video courses and related services, so I'm pretty qualified to help you with YOUR "How-To" video courses!
Hey this is Dave Espino, the InfoBoss, and I want talk about some of the things needed to get started with online teaching.
The Four Things Needed to Teach Online:
A Good Topic
The first thing you need is a really good topic. It's amazing how far you can get when you have a great topic that's in demand, and having an in demand topic makes everything so much easier. If you have a topic that's not quite as in demand that really slows you down. You want to focus on a topic that's going to be massive appeal or at least as mass appeal as possible, given your particular talents, skills, and abilities.
A Good Course Outline
The second thing you need is a good outline for your course, and in another one of my articles I've walked you through that whole process of how to outline your course and how to do it. So you come out with an amazing course, so that's what you need next is a good outline for your course
Screen Recording Software
The third thing you need is a screen recording software, and the one I recommend is called Screencast-o-matic.This screen recording software is so awesome.
It's super inexpensive, only 18 bucks a year. Okay. It outputs very high quality HD video as well as a HD audio. It's an awesome tool because it allows you to create tutorial videos by just recording everything you're doing on your computer screen. You could use it to go to a website and show people how to use a website if it's an online tool, or you can use it to open up software on your computer and record everything you're doing in the software.
The fourth and final thing you'll need is a decent microphone. You can get a decent microphone for anywhere from $40 to $60. I use a blue Yet, and that one's more in the hundred dollar range, but really you could get by with a good $50, $60 microphone, even a good headset that gamers use can be good enough just to get started.
And That’s Everything!
So really for about $70 or $80, you can get started in the online course business. You can create as many courses and info products as you want!
And every one of those becomes a new passive income stream that's bringing you income for years and years to come.
If you’re interested in the online course business, but still don’t know where to start I have a free ebook called The Worlds Most Perfect Business that talks all about this business. If you are interested in the online course business, you can grab my free ebook at DaveEspino.com/freebook. I hope you found my information helpful, and I'll see you next time.
Hey this is Dave Espino, the InfoBoss, where I teach you how to sell your Info like a Boss. In this article I'm answering the question "what are different types of information products that one can profitably sell online?"
This is a great question because when we think of information products, we often think of a video course video training of some kind, right? But there are all kinds of information products that you can create and sell online.
Basic Types of Information Products
For example, at the most basic level, you've got the Ebook. You can create an Ebook by writing a word document, converting it into a pdf file, or saving it as a pdf file and there's your Ebook. You can also put that ebook on the Kindle Marketplace and let Amazon sell your ebook for you. You can then take that ebook and, just like my book, you can turn it into a physical book by using the CreateSpace service on Amazon as well.
You can also sell a special report as an information product. A special report might just be a downloadable pdf, and maybe has live links in it and that kind of thing. Or you can create is what's called a White Paper, which is just a fancy word for a special report. That is all of the information products in the realm of kind of the books reports.
Different Types of Online Information Products
Another type of information product is a video course, such as an online video course. Now the online video course is so much better because it has a higher perceived value, and it has a higher actual value. That's because people can get transformation much more easily through an online course where they're hearing you and seeing you demonstrate things than they can in a book.
So that's an incredible information product by itself. Also When you attach to an information product or an online course, attach some coaching to it. Now you can sell that for a lot more money because now you're providing a lot more value. When you attach a private Facebook group where they can get support or email support or one on one coaching, you can really raise the price on that information product.
Now, there are other forms of information products, for example you could create a Powerpoint presentation and you could put that up on a website called Slideshare. If you have a little bit of promotional things towards the end of that presentation, you can drive traffic using that slide presentation.
Another form of information product is a podcast. Now, a podcast is monetize differently than an online course. You might monetize a podcast by getting sponsors for your podcast or by advertising different products on your podcast, same as being a Youtube creator, although that's come under fire in recent days.
Becoming a Youtube creator is not nearly as profitable as it used to be. A lot of channels have been demonetized, but blogging is still a great way to create information and information products. And the blog is monetized through ads. Monetization comes through either the Google Adsense program (where you automatically populate your blog with Google ads), or offering affiliate products along the side of your blog or in your blog and creating an email list of all your visitors so that you can then also offer them affiliate products in the future.
Those are just a few of the different ways that you can create an information product. I love the online course business so much. I call it The World's Most Perfect Business, and I recommend that you get my free ebook. It's all about the online course business; the information products business. It's going to blow you away and it's going to amaze you with how much there is in this business, and how incredible it is for you to be able to make an ongoing passive income with your content, your superpower, your talents, your experience, and your skills. You can find my free ebook at DaveEspino.com/freebook. I look forward to seeing you next time.
Hey this is Dave Espino, the InfoBoss, and today I wanted to talk about some examples of really valuable information products.
The Most Valuable Information Products
The most valuable information products typically come with some coaching or some mentorship. I have a mentorship program for example, that sells for $997. In my mentorship program I give more of myself than I do in my standard online courses. That's what makes an online course or an information product valuable is how much access you have to the expert.
Although my mentorship program sells for $997, I've sold mentorship programs for as much as $5,000 and some of my friends in the information product space have really high end coaching offers. These are more like high level masterminds that require all of the expert's time and sell for 50,000 to $100,000.
What Gives Your Information Product Value
The really high ticket information products, anywhere from $1,000 all the way to $100,000, are typically going to require more of your time as the expert. So just to give you a quick example of my mentoring program, it's called The World's Most Perfect Business mentorship program. In it I walk you through an entire six weeks of training, about nine or 10 hours of core training. That includes action guides, one on one calls with me, group coaching sessions where we get together as a group and I do a little bit of training and answer some questions and help you coach you along. It also includes a private Facebook group. All of these things require some of my time to help you to be successful.
So whenever you have that type of dynamic happening, you can charge a lot more for an information product.
How do you Create a High Ticket Information Product?
You give more of yourself; I call it the hierarchy of you. In other words the less of you that they get, for example an inexpensive course that you might find on a marketplace platform, the lower the cost is going to be. With that the more of you that they get, the more it's going to cost because there's only one of you, and you could sell hundreds of thousands of individual courses that don't require your time. So when you are willing to give up your time, then of course you should be charging a lot more.
Think of it as a consultant or a highly paid consultant where you're actually giving of your time, and that holds a huge amount of value. That's how you create a high ticket information product, by either giving an action guide, supplementary resources, supplementary training, one on one coaching, group coaching, private Facebook community; all these things add up.
I know I could charge a lot more than $997 for my program right now, but my goal is to get so many people successful in the information products and online course business that I can then bump it up to $1,997 to $4,997 and so on.
So that's how you create a high ticket information product or online course. If you like the information product business in the online course business, be sure to get my free book. You can find it at DaveEspino.com/freebook. I'll see you next time.
Hey welcome back, this is Dave Espino and today we're going to talk about how you can start an information product business.
Creating an Ebook
The simplest way to start an online business with an information product is to write an ebook. Now there are many different ways to get that ebook written. You don't have to write it yourself, you could actually hire somebody to write the Ebook for you.
You can go to websites like Upwork or Freelancer.com, and you can give somebody an assignment to write 10 or 12 or 15 articles about your topic. Now, articles sell for very, very cheap. But if you structure the title of each article in a certain way, then each one of those 12 articles can be one of your chapters in the book. That's an easy way to get a book written.
Selling an Ebook
To write the book one option is to do it yourself from your own knowledge and experience, and an easy way to do that is just record yourself presenting the contents of the book. Get that recording transcribed and start editing away. Now you could take that ebook and put it in the kindle marketplace where it'll sell for anywhere from $2.99 to $9.99. If you're lucky, you have a great title, something that's in high demand or something that just happens to hit you can do okay selling it as a kindle ebook, but you're better off selling it as an ebook that you sell yourself on your own website or through a sales funnel.
A sales funnel is a way to sell an information product to get the most out of every visitor that comes to your information product.
A Better Alternative to Ebooks?
Now that's a real basic, simple way to get into the information product business, but guess what? Ebooks and books in general have now been replaced by online courses. You can take that same content that you would have put into an ebook and put it into an online video course and sell it for a multiple of what you would have gotten for the ebook. You can sell an online course for $47, $97, $297, $597, or more! I sell my courses for $997 and $1,500.
You can sell an online course for a lot more money than you can get for an Ebook so if you're going to get started in the information product business, then I strongly recommend you go the way of an online course. To create an online course simply requires an outline that you then fill in with more and more detail. You can either create a Powerpoint presentation, and just record yourself narrating that Powerpoint presentation on your screen so your face never shows up on camera.
It's just the screen; just what's happening on your computer. Or you can do a face to camera video and take your phone, and film yourself doing a face to camera video. It really depends on the topic that you're going to be teaching, but I would say 85 to 95 percent of the time you can do a simple screen recording video. It's a really simple thing to do again and again, and with an online video course you can sell it for so much more money. You can make a lot more money in a lot less time by leveraging yourself and you set up an automated sales system that sells your course.
It pays you whether you're there or not, that's a beautiful thing. Now you're talking about passive income. That's income that comes in whether you work or not. So if you're interested in the online course business or information products in general, I spent the better part of 19 years selling information products. I've made millions of dollars myself selling my information products and I wrote a book that I'd like you to have. It's called The World's Most Perfect Business, and it's all about the information product business, the online course business. You can find it at DaveEspino.com/freebook. I'll see you next time.
This is Dave Espino, and welcome back. Today I wanted to talk about what the best way to market an information product, get traffic leads, and start making sales is.
Let me talk about this in a little bit more general terms because it is a broad question. The answer is like any question that is so big, it depends. It really depends on who you're targeting. The most important thing when selling an information product or an online course is that you have, what we call "message to market match."
The Most Important Things to Remember
What I mean by "message to market match" is when your message speaks directly to the needs of a target market, then you're going to do really well. That doesn't always mean that you're running Facebook ads. Sometimes you're going to have to go to little mom and pop websites that already cater to that niche market, and see if they'll let you run a banner ad on their site.
That's an incredible way to get traffic, and inexpensive traffic in many cases as well. That's one of the things that I teach is how to get that banner ad traffic that's highly specialized, highly niched so that you have "message to market match."
1. Are you getting the right traffic of people that are highly targeted to your niche? In other words, the people most likely to benefit from your course.
2. Are you conveying the message of the benefits you're going to give in that course strongly enough to get people excited to get them watering at the mouth going man, I want this course.
These Things Are Critical
Most of us don't do that, most of us kind of write something up there. Here's a description of my course, here's what you're going to get, but we don't really sizzle the benefits and we don't really punch them in the face so to speak. I'm talking metaphorically with how powerful this course is going to impact them.
So if I were to boil it down to two or three main things, I would say number one is "message to market match," number two is copywriting and persuasion, and number three is having a good solid sales funnel. Your sales funnel should help people and take them from micro commitments to bigger and bigger commitments to the point where they eventually buy your course from you.
I hope this was helpful for you. If you like the online course business like I do, I have a free ebook called The Worlds Most Perfect Business that goes into more detail about creating and selling online courses. You can find it at DaveEspino.com/freebook. I hope my information was helpful, and I'll see you next time.
Hey this is Dave Espino, and today's question is "what can I do to create another source of income?" I used to ask myself this question a lot. In fact, the question I used to ask was, "is there was a way to turn my experiences, my knowledge, my skills, my talents, you know, all this stuff that I've accumulated over the years?"
I wished there was a way to turn that into income other than doing a job because even if you have great skills, sometimes the job is just not available for those skills. So when I came across the idea of creating an online course, I was just astounded. I just got so excited because here was that answer to how can I take my experience, my knowledge, my skills, and monetize them. How I can monetize myself. And that was the answer; you can take what you know and put it into a how to video training a how to video course.
Why Create an Online Course?
When you do that, it gives you tremendous leverage because now you can sell that course over and over and over again and you can sell it all around the world 24 hours a day, 7 days a week, 365 days a year. You can go global with your content and in the process of creating this new income stream, you can also help people all around the world with your message. You can make a global impact on people all around the world. It's really an exciting business. Right now have 770,000 students in 183 countries all around the world. I was just looking at a map the other day of some of the students and where they live in the world, and I was just astounded. So creating an online course is really an amazing way to create a new source of income.
It's an Easy Passive Income if you Do it Right!
Take what you know, take the things that you've experienced, take your skills, your talents, or even if you're not an expert in something but you're passionate about something, go research that. Go research that, put it into a video course, go interview somebody who is an expert and put that into a video course. There are so many ways to handle it and I teach you some of those ways in my free book called The World's Most Perfect Business. You can get it at DaveEspino.com/freebook. I'll see you next time.
This is Dave Espino, and I'm going to answer to the question "how do I invest $1,000 to make a passive income?" I'm going to share with you how I would do it because the typical financial investment strategies that exist with a thousand dollars, you're not going to get very far.
How I Make Passive Income
I've actually been a licensed person in the securities business and taught and showed people how to invest in mutual funds, IRA's, retirement plans and things like that. There is a way to do it where you can highly leverage your investment and get to a really dramatically high passive income, and that's through an online course business. The online course businesses where you take your superpower, what you already know, and you put it into a visual training, a how to course a video course.
By doing that, other people can learn from you and you can multiply that out around the entire world.
For example, right now I have over 770,000 students around the world in 183 countries and the way I'm able to do that is that I've produced online courses. People all around the world are enrolling in these online courses and when they do, that generates an ongoing passive income for me.
Now the question was, how do I invest a thousand dollars to develop a passive income?
How You Can Create a Course With Little Money
Well the amazing thing is you wouldn't even have to invest a thousand dollars to get involved in the online course business. You could literally get started with $80 and that's because the screen recorder software that you need to record your screen while you're doing a presentation is only $18. Then to get a microphone for around 40, or 50, or 60 bucks; so all told for about $80 you can be in the business of creating how to video courses and tutorials and then marketing them all around the world.
That's the amazing business that I'd like to recommend. If you like that idea, if you'd like to learn more about it, I've got a free book for you. It's called the World's Most Perfect Business. You can get access to it at DaveEspino.com/freebook. I'll see you next time.