The World's Most Perfect Business

Free Book Reveals
How To Turn
Your "Superpower"
Into A Massive, Passive Income
Through Online Courses!


Welcome and thanks for visiting!

I'm Dave Espino and I am committed to helping you succeed with your own "How-To" video courses!

I help you leverage who you are so you can live your best life!

Why learn from me? Well, I’ve sold over $140 million of my own "How-To" video courses and related services, so I'm pretty qualified to help you with YOUR "How-To" video courses!

Dave Espino

How Do I Know I’m Good Enough to Create an Online Course?

By Dave Espino | September 22, 2018 | Comments Off on How Do I Know I’m Good Enough to Create an Online Course?

Hey this is Dave Espino, the InfoBoss, and today I wanted to answer a question I heard recently which is “how do I know I'm good enough to create an online course?” You know, that's kind of a common thing that people deal with before they create their first online course and before they start getting some feedback from students.

Now here's the thing. Let me ask you this question. Have you ever shown anyone how to do something? Have you ever taught your kids how to tie their shoe? For example, have you ever shown a teenager how to fix a flat tire or how to change out a tire? Have you ever shown anyone anything? Chances are good that you have, whether it's been on your job, whether it's been in, in parenting, or whether it's just been in the world in general, right? So if you ever taught anyone how to do anything, then you have the skill of teaching.

Making a Course Exciting and Interesting

The question now becomes, how can you make a great course that people will be excited about and they'll be interested in? First of all, you've got to sell the course as is and not over promise on your course. The ideal thing would be to under promise and over deliver so you can do that by making sure you have a great outline for your course, making sure your cover all the different aspects of that topic, and by targeting an audience that's going to be grateful for your knowledge.

Now, understand that you're not either a world's leading expert or nothing. There are different degrees of expertise and so you can be an average knowledge person about a topic and you can still teach people who are below average knowledge, right? Those who are newbies or beginners, so you can still be the expert to these people.

Getting Better, and More Advanced

Likewise as you get better and better at your business or whatever it is that you're teaching, then you can start to teach more and more advanced topics, but there's a range. Understand it's not either I'm a top the world's leading expert on this or nothing.

There is a range and you can be in that range and you can find your best target market that will benefit from your level of knowledge and expertise, so understand that, that it's not about whether you're good enough or you know enough. It's really about whether you can find that market of people who are below you in terms of knowledge and expertise, and skill and train them to get to their next level. That's really all we're doing.

And another thing I would recommend is take a look at some of the other courses that already exist on your topic; do a little bit of research and find out what other courses are out there.

And very soon you'll see that you could do better than some of these other people who are teaching online courses.

You're going to think about it and you're going to go, “oh, I could teach this, that they're not teaching,” or, “oh, I could teach this better by using this process or this example than what they're doing.”

So very, very soon you'll see and you'll start to gain that self esteem and that confidence that yes, you can teach online courses. If you like the online course business and liked the way it sounds, I have an online course fast start kit that's going to give you tips, tricks, and resources to get you off to the best start in your online course business.

That fast start guide should be available soon, so keep an eye out for that in future articles. I'll see you next time.

Which is the Best Website for Teaching Online or Creating Courses, Which Website is Paying More?

By Dave Espino | September 20, 2018 | Comments Off on Which is the Best Website for Teaching Online or Creating Courses, Which Website is Paying More?

This is Dave Espino, the InfoBoss. Today I wanted to answer a question I've been hearing a lot, “which is the best website for teaching online or creating courses, which website is paying more now?” It's kind of a loaded question too, because there are really a variety of websites out there where you can publish your online course.

Publishing on a Marketplace – The “Marketplace Model”

If you're talking about a marketplace business model. Then one of the best websites is Udemy. Udemy has 24 million students at this point, and they have this tremendous ecosphere where they bring a lot of people in, they do a lot of marketing and then people find your course through their search engine and that's a great model.

I call it the “training wheels” for the online course business.

There were other similar sites like Skillshare, Skillsuccess, CyberU,, and several other sites like this where you can publish your course on these websites.

None of them hold a candle to you in terms of market reach right now. That can change in the future. If you already have a captive audience of people and guess what?

Amazon, Google, Youtube, Facebook; they already have massive captive audiences. It'd be a no brainer for these companies to launch into the online course business and then watch out. It's going to be incredible when that happens.

My Favorite Method – The Self Hosted Model

There is this marketplace model with Udemy and some of these other marketplaces I mentioned, but there's another way. If you really want to make a lot more money with your online course, use the self hosted model.

That's where you decide to be your own boss, host your course on your own site using either a website called Teachable, Thinkific or even Clickfunnels, and you're able to drive your own traffic to your own course and you can charge as much as you want.

That's a big difference between a self hosted model and the marketplace model. The marketplace model typically has pricing restrictions or they determine the pricing of your courses, which is horrible, right? With a self hosted model, you determine the pricing and you can price as much or as little as you want. Self hosted courses can sell for $67, $97, 200, $297, $597, $997 and $1,497 just to give you some ideas.

That's a lot better than selling a course for $14.99, right? A lot better.

Now You Must Decide

So in answering that question, you've got to determine; do I want to go the marketplace direction or do I want to go the self hosted direction?

The marketplace direction is where you create a course and you publish it on the marketplace and they kind of take over from there. They do the marketing, they set the pricing, they have guidelines and restrictions, and there's competition as well that you have to deal with and that kind of thing. You really leave a lot to someone else.

When you go to the marketplace model. In other words, you have very little control over your earnings other than let me create another course. Let me add another course. Let me add another course. And I've been there. I've done that. I have 52 courses on these various marketplaces, and I can't complain because they give me a good base income that I can then grow.

What Works For Me?

But I make a lot more money on my self hosted courses, and only have eight self hosted courses and at least 10 to one versus the marketplace courses. And I don't have to deal with all kinds of guidelines and restrictions and competition and any of the self hosted. So it really is worthwhile to look at the self hosted business model as the way to go, and if you're just getting started than Udemy is great. I call it the training wheels. For the online course business it's great because you don't have to do as much, but very, very quickly you should get into looking at the self hosted model because that's where the real action is.

That's where the money is and that's where ultimately your full satisfaction and success is gonna come from.

If you were interested in the online course business at all, I call it the world's most perfect business. If you’re interested in the online teaching business I'm launching a brand new online course fast start kit. This is a brand new fast start kit with tips, tricks, and resources to get you off to a fast start with your online course business. I'll be releasing my fast start kit soon, so be on the lookout for the link in a future article! I hope my information helped, and I’ll see you next time.

Which is Better for an Introvert; Teaching Online or Teaching Live Classes?

By Dave Espino | September 19, 2018 | Comments Off on Which is Better for an Introvert; Teaching Online or Teaching Live Classes?

Hey my name is Dave Espino, the InfoBoss, and today I want to discuss the differences between teaching online or teaching live classes as an introvert.

Now I'm an introvert, so I think I'm a perfect person to answer this question and really there's no doubt that the best way to teach if you're an introvert is online. Online courses allow you to teach one to many, and yet feel like you're talking to just one person; one on one.

Tips for Teaching Online Classes

So if you're doing it right, or if you're creating your online courses correctly, you should be speaking to the camera or to the microphone as if you have a close friend right next to you. Maybe even pretend to be looking over your shoulder as if you're showing them how to do something.

That's probably the best way and the best approach to take because it eases you have any nervousness. You're talking to your friend so it should be pretty easy, and it comes across as very personable and friendly when you do it that way.

I always just imagined I'm talking to a friend, a close friend, and I'm just relating to them either on camera or when I'm narrating a Powerpoint presentation.

Even Introverts Can Teach Live Classes

That's a great way to go, but I've taught in classroom settings as well. I used to be in the financial services business, and I used to teach insurance classes and securities classes. That is mutual fund investments. I have IRA’s, retirement plans and things like that.

So I've been on both sides of the fence and you know, you'd be amazed that even if you're an introvert, you still could teach real classes, live classes, you know, to a group.

I used to have groups as large as 50 or 60 students at a time. And you know, introversion doesn't necessarily mean that you don't ever want to talk to anybody. It just means that your batteries get a uncharged very quickly if you're in a large setting with a lot of people in that kind of thing.

Why I Prefer Teaching Online

That's all it really is, but you can work your way into teaching live classes by starting first with online classes. If I were to choose between the two I would say that teaching online classes is a far better way than teaching live classes, but not just for the introverted aspect. You can reach a lot more people with an online pre recorded course. Right? Right now I have over 70,000 students around the world in 182 countries, so I have people right now all over the world that are taking my courses right now.

It's amazing. I could not duplicate that in a live setting because in a live setting, you have to be there. You have to be there live and presenting, so in a live setting it also limits your financial ability; your ability to earn income because you can only be in one place at a time.

With the online course business, you can be in all these places at the same time. So there's my answer. I strongly recommend the online course business. I call it the world's most perfect business, and if you're interested in this business I have a free ebook that goes over the business. It's called The World's Most Perfect Business, and you can get a free copy at I hope my information helped, and I’ll see you next time.

What Do You Need To Get Started Teaching Online?

By Dave Espino | September 18, 2018 | Comments Off on What Do You Need To Get Started Teaching Online?

Hey this is Dave Espino, the InfoBoss, and I want talk about some of the things needed to get started with online teaching.

The Four Things Needed to Teach Online:

A Good Topic

The first thing you need is a really good topic. It's amazing how far you can get when you have a great topic that's in demand, and having an in demand topic makes everything so much easier. If you have a topic that's not quite as in demand that really slows you down. You want to focus on a topic that's going to be massive appeal or at least as mass appeal as possible, given your particular talents, skills, and abilities.

A Good Course Outline

The second thing you need is a good outline for your course, and in another one of my articles I've walked you through that whole process of how to outline your course and how to do it. So you come out with an amazing course, so that's what you need next is a good outline for your course

Screen Recording Software

The third thing you need is a screen recording software, and the one I recommend is called Screencast-o-matic.This screen recording software is so awesome.

It's super inexpensive, only 18 bucks a year. Okay. It outputs very high quality HD video as well as a HD audio. It's an awesome tool because it allows you to create tutorial videos by just recording everything you're doing on your computer screen. You could use it to go to a website and show people how to use a website if it's an online tool, or you can use it to open up software on your computer and record everything you're doing in the software.

The fourth and final thing you'll need is a decent microphone. You can get a decent microphone for anywhere from $40 to $60. I use a blue Yet, and that one's more in the hundred dollar range, but really you could get by with a good $50, $60 microphone, even a good headset that gamers use can be good enough just to get started.

And That’s Everything!

So really for about $70 or $80, you can get started in the online course business. You can create as many courses and info products as you want!

And every one of those becomes a new passive income stream that's bringing you income for years and years to come.

If you’re interested in the online course business, but still don’t know where to start I have a free ebook called The Worlds Most Perfect Business that talks all about this business. If you are interested in the online course business, you can grab my free ebook at I hope you found my information helpful, and I'll see you next time.

What Are Different Types Of Information Products I Can Sell Online?

By Dave Espino | September 18, 2018 | Comments Off on What Are Different Types Of Information Products I Can Sell Online?

Hey this is Dave Espino, the InfoBoss, where I teach you how to sell your Info like a Boss. In this article I'm answering the question "what are different types of information products that one can profitably sell online?"

This is a great question because when we think of information products, we often think of a video course video training of some kind, right? But there are all kinds of information products that you can create and sell online.

Basic Types of Information Products

For example, at the most basic level, you've got the Ebook. You can create an Ebook by writing a word document, converting it into a pdf file, or saving it as a pdf file and there's your Ebook. You can also put that ebook on the Kindle Marketplace and let Amazon sell your ebook for you. You can then take that ebook and, just like my book, you can turn it into a physical book by using the CreateSpace service on Amazon as well.

You can also sell a special report as an information product. A special report might just be a downloadable pdf, and maybe has live links in it and that kind of thing. Or you can create is what's called a White Paper, which is just a fancy word for a special report. That is all of the information products in the realm of kind of the books reports.

Different Types of Online Information Products

Another type of information product is a video course, such as an online video course. Now the online video course is so much better because it has a higher perceived value, and it has a higher actual value. That's because people can get transformation much more easily through an online course where they're hearing you and seeing you demonstrate things than they can in a book.

So that's an incredible information product by itself. Also When you attach to an information product or an online course, attach some coaching to it. Now you can sell that for a lot more money because now you're providing a lot more value. When you attach a private Facebook group where they can get support or email support or one on one coaching, you can really raise the price on that information product.

Now, there are other forms of information products, for example you could create a Powerpoint presentation and you could put that up on a website called Slideshare. If you have a little bit of promotional things towards the end of that presentation, you can drive traffic using that slide presentation.

Another form of information product is a podcast. Now, a podcast is monetize differently than an online course. You might monetize a podcast by getting sponsors for your podcast or by advertising different products on your podcast, same as being a Youtube creator, although that's come under fire in recent days.

Becoming a Youtube creator is not nearly as profitable as it used to be. A lot of channels have been demonetized, but blogging is still a great way to create information and information products. And the blog is monetized through ads. Monetization comes through either the Google Adsense program (where you automatically populate your blog with Google ads), or offering affiliate products along the side of your blog or in your blog and creating an email list of all your visitors so that you can then also offer them affiliate products in the future.

Those are just a few of the different ways that you can create an information product. I love the online course business so much. I call it The World's Most Perfect Business, and I recommend that you get my free ebook. It's all about the online course business; the information products business. It's going to blow you away and it's going to amaze you with how much there is in this business, and how incredible it is for you to be able to make an ongoing passive income with your content, your superpower, your talents, your experience, and your skills. You can find my free ebook at I look forward to seeing you next time.

What Are Some Examples Of Really Valuable Information Products?

By Dave Espino | September 18, 2018 | Comments Off on What Are Some Examples Of Really Valuable Information Products?

Hey this is Dave Espino, the InfoBoss, and today I wanted to talk about some examples of really valuable information products.

The Most Valuable Information Products

The most valuable information products typically come with some coaching or some mentorship. I have a mentorship program for example, that sells for $997. In my mentorship program I give more of myself than I do in my standard online courses. That's what makes an online course or an information product valuable is how much access you have to the expert.

Although my mentorship program sells for $997, I've sold mentorship programs for as much as $5,000 and some of my friends in the information product space have really high end coaching offers. These are more like high level masterminds that require all of the expert's time and sell for 50,000 to $100,000.

What Gives Your Information Product Value

The really high ticket information products, anywhere from $1,000 all the way to $100,000, are typically going to require more of your time as the expert. So just to give you a quick example of my mentoring program, it's called The World's Most Perfect Business mentorship program. In it I walk you through an entire six weeks of training, about nine or 10 hours of core training. That includes action guides, one on one calls with me, group coaching sessions where we get together as a group and I do a little bit of training and answer some questions and help you coach you along. It also includes a private Facebook group. All of these things require some of my time to help you to be successful.

So whenever you have that type of dynamic happening, you can charge a lot more for an information product.

How do you Create a High Ticket Information Product?

You give more of yourself; I call it the hierarchy of you. In other words the less of you that they get, for example an inexpensive course that you might find on a marketplace platform, the lower the cost is going to be. With that the more of you that they get, the more it's going to cost because there's only one of you, and you could sell hundreds of thousands of individual courses that don't require your time. So when you are willing to give up your time, then of course you should be charging a lot more.

Think of it as a consultant or a highly paid consultant where you're actually giving of your time, and that holds a huge amount of value. That's how you create a high ticket information product, by either giving an action guide, supplementary resources, supplementary training, one on one coaching, group coaching, private Facebook community; all these things add up.

I know I could charge a lot more than $997 for my program right now, but my goal is to get so many people successful in the information products and online course business that I can then bump it up to $1,997 to $4,997 and so on.

So that's how you create a high ticket information product or online course. If you like the information product business in the online course business, be sure to get my free book. You can find it at I'll see you next time.

How Can I Start An Information Product Business?

By Dave Espino | September 17, 2018 | Comments Off on How Can I Start An Information Product Business?

Hey welcome back, this is Dave Espino and today we're going to talk about how you can start an information product business.

Creating an Ebook

The simplest way to start an online business with an information product is to write an ebook. Now there are many different ways to get that ebook written. You don't have to write it yourself, you could actually hire somebody to write the Ebook for you.

You can go to websites like Upwork or, and you can give somebody an assignment to write 10 or 12 or 15 articles about your topic. Now, articles sell for very, very cheap. But if you structure the title of each article in a certain way, then each one of those 12 articles can be one of your chapters in the book. That's an easy way to get a book written.

Selling an Ebook

To write the book one option is to do it yourself from your own knowledge and experience, and an easy way to do that is just record yourself presenting the contents of the book. Get that recording transcribed and start editing away. Now you could take that ebook and put it in the kindle marketplace where it'll sell for anywhere from $2.99 to $9.99. If you're lucky, you have a great title, something that's in high demand or something that just happens to hit you can do okay selling it as a kindle ebook, but you're better off selling it as an ebook that you sell yourself on your own website or through a sales funnel.

A sales funnel is a way to sell an information product to get the most out of every visitor that comes to your information product.

A Better Alternative to Ebooks?

Now that's a real basic, simple way to get into the information product business, but guess what? Ebooks and books in general have now been replaced by online courses. You can take that same content that you would have put into an ebook and put it into an online video course and sell it for a multiple of what you would have gotten for the ebook. You can sell an online course for $47, $97, $297, $597, or more! I sell my courses for $997 and $1,500.

You can sell an online course for a lot more money than you can get for an Ebook so if you're going to get started in the information product business, then I strongly recommend you go the way of an online course. To create an online course simply requires an outline that you then fill in with more and more detail. You can either create a Powerpoint presentation, and just record yourself narrating that Powerpoint presentation on your screen so your face never shows up on camera.

It's just the screen; just what's happening on your computer. Or you can do a face to camera video and take your phone, and film yourself doing a face to camera video. It really depends on the topic that you're going to be teaching, but I would say 85 to 95 percent of the time you can do a simple screen recording video. It's a really simple thing to do again and again, and with an online video course you can sell it for so much more money. You can make a lot more money in a lot less time by leveraging yourself and you set up an automated sales system that sells your course.

It pays you whether you're there or not, that's a beautiful thing. Now you're talking about passive income. That's income that comes in whether you work or not. So if you're interested in the online course business or information products in general, I spent the better part of 19 years selling information products. I've made millions of dollars myself selling my information products and I wrote a book that I'd like you to have. It's called The World's Most Perfect Business, and it's all about the information product business, the online course business. You can find it at I'll see you next time.