Entrepeneur & Marketing Coach
Dave Espino has been an entrepreneur all his life, beginning his entrepreneurial life in a small business that his parents started when he was 7 years old.
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I'm Dave Espino and I am committed to helping you succeed with your own "How-To" video courses!
I help you leverage who you are so you can live your best life!
Why learn from me? Well, I’ve sold over $140 million of my own "How-To" video courses and related services, so I'm pretty qualified to help you with YOUR "How-To" video courses!
Dave Espino
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Recent Blogs
Dave Espino’s Keys To Success – Training For Success
I believe that to be at your best, you’ve got to practice the fundamentals of personal development.
Think about it, a top Olympic sports star, trains for many hours each day to be the best and to earn the gold medal. Typically, they train on fundamentals – the basics – and perfect their moves over a long period of time. Just like a sculptor hammering away at a stone to create a work of art, the top athlete hones their skills with perfect practice over time.
I believe we are created to live an extraordinary life, but have been trained to be ordinary. The path of least resistance is the ordinary path. The path of focused effort toward a worthy goal, is the extraordinary path.
So I’d like to encourage you to take the extraordinary path today and pick up a book that can help hone your thinking…
I’m going to list just a few here so that you can choose the one that “fits you” right now.
For basic “wealth thinking”: “Think And Grow Rich” by Napoleon Hill
For understanding how the mind works and how you can get to peak performance: “Unlimited Power” by Anthony Robbins
For learning about the truly wealthy in America and the mindset behind how they got there: “The Millionaire Next Door” by Thomas Stanley and William Danko.
I believe that successful people think differently than unsuccessful people. And one of the best ways to learn how to think differently is to read about success or to read successful people’s books.
It will re-orient and re-contextualize your mind to thinking successful thoughts.
It’s worked for me, and I know it will work for you too!
Dave Espino’s Craigslist Success Tip – How To Make Money With Craigslist
According to a study released about a year ago, by the Pew Internet and American Life Project, half of all adults who use the Internet in the U.S. now rely on classified ad sites such as craigslist.
The same study said that use of classified ad sites has increased faster than almost every other online activity, including online banking, travel booking, and shopping on ecommerce sites like Amazon.com.
Since craigslist gets about 93% of all traffic to classified ad sites (with about 46.5 million visitors, according to ComScore)
Some more interesting statistics in this study are that classified ad sites are generally used by a younger demographic, typically between ages 18 and 49, with most users being college graduates with an annual income above $50,000.
Many reporters covering this study have stated that craigslist appears to be enjoying a level of popularity that eBay did during its growth years; and I would tend to agree. (I often call craigslist®: “eBay’s little brother”!)
So here’s my latest Craigslist success tip:
“Even though eBay is the well-established 900 pound gorilla in the e-commerce world, don’t ignore craigslist as an excellent source of low cost products to resell”
Just as I teach you in “How To eBay Your Way To Fast Cash” video training, I currently have a variety of different ads on craigslist.
One of the products that I advertise for is a health-related product that people with this health issue have many extra boxes of.
I’ve been able to buy dozens of these boxes for as little as $5 to $10 each using my craigslist ad, and sell them on eBay for as much as $25 each. (for a 150% to 400% profit!)
Recently, I purchased a collectible skateboard from one of my craigslist ads. This skateboard was actually used in a recent movie and was collectible both as a movie prop, and as a piece of skateboarding history.
I bought the skateboard for $125 on craigslist and sold it for $250 on eBay!
I could go on and on with examples of how I’ve successfully used craigslist to buy products low and turn around and sell them for much more on eBay. And remember, this is just one of the craigslist techniques that I teach in “How To eBay Your Way To Fast Cash”!
So my goal is to encourage you to use the techniques and strategies that have taken me years to discover and develop so that you too could make all the money you need to take care of yourself, your family and your friends!
Get all the details about “How To eBay Your Way To Fast Cash” – Click here.
Dave Espino’s eBay Success Tips – How Testing Pricing, Selling Formats and Listing Upgrades Turned A Simple Product Into A $10,000 A Month Income!
In today’s eBay tip I have had some personal experiences recently with successfully selling factory-sealed software CDs.
Here’s the tip:
“When launching a new product on eBay, be sure to test different prices, selling formats and listing upgrades to determine the best possible price, format and options to use”
As you may already know from checking out my “How To eBay Your Way To Fast Cash” video training, my main business on eBay involves selling vintage Hot Wheels cars and related accessories.
But recently, I decided to test a new product on eBay. I found this product wholesale, using the same exact product sourcing techniques I teach in my system!
Initially, I did my presale research to determine how the top sellers in this particular niche were doing to get great prices for their software. I then listed this new software product, using a variety of different listing formats, because I wanted to find out for myself what the best format was for this particular product. (I tested an auction listing, a fixed-price listing, an eBay Stores listing and even an eBay Classified Ad listing)
In the process of testing this new product on eBay, I also tried a variety of different listing upgrades, such as Border, Gallery Plus, Featured Plus and Featured First. (Note: as of 6-21-11, some of these upgrades no longer exist)
What I discovered (at least for this particular product) was that a “Good ‘Til Canceled” fixed-price listing using the Featured First and Gallery Plus listing upgrades was clearly the best of all worlds, generating eight sales in two days!
Prior to this, utilizing only a fixed-price listing and perhaps a Featured Plus listing upgrade, I was generating about one sale a day. So this is a vast improvement over that!
I would’ve never known about this massive improvement, had I not tested several different selling formats, and several different listing upgrades…
It’s really exciting to see sale after sale pop into my email (and my PayPal account!) over a two-day period.
I believe one of the differences between an average eBay seller and a high-level eBay Powerseller is that the high-level Powerseller is willing to test and experiment with their marketing to improve their results.
They don’t just leave well enough alone and list their items on eBay like everyone else, they are constantly striving to improve the speed of their sales, as well as the profitability of their sales.
So when you find a new product that’s a winner for you, be sure to list it in a variety of ways – using different formats and different listing upgrades. Keep track of which is which, by using the “Notes” feature in your My eBay page. (Your My eBay page allows you to place a note below each active listing.
By indicating in your note the type of listing upgrade or the type of marketing technique that you are using for that particular listing, you can easily track which marketing technique is performing best with a simple glance at your My eBay page.
I sold over $5,000 worth of this name-brand software on eBay in the first 30 days of discovering it, (and I’ve sold tens of thousands worth in the months after discovering it!) so I guess you could say I’ve found a winner. (and, an excellent new income stream on top of my already profitable eBay businesses!)
Once I found a profitable product and a successful eBay marketing technique, my next step was to ramp up the sales of this new product by increasing the number of listings, maximizing the sales on eBay and then looking to other marketplaces to increase sales yet again.
Let me take this moment to encourage you to order my “How To eBay Your Way To Fast Cash” eBay video training system. I’ve jammed it with a wealth of real-world knowledge and experience and if you really absorb it and take consistent action, I know you can make money! There’s a 100% money back guarantee on it, so you really can’t lose! Let me take the risk – order “How To eBay Your Way To Fast Cash” today!
Storage Wars TV Show – Can You Really Make Money With Storage Auctions?
Often, when watching a reality TV show, you have to wonder how much of it is “real” and how much of it is scripted.
The new Storage Wars TV show (on A & E) is one of those that has a lot of people wondering.
It seems a little hard to believe that you could find so many exciting treasures that are worth so much money in a simple, abandoned storage unit.
But you know what? I’ve been buying at storage auctions for almost 9 years now and I’ve found my share of high profit collectibles, too!
In fact, just the other day I sold an unused ticket to the 1962 Rose Bowl game that I had acquired in a storage auction a few years ago and never sold. I dug up a few more items from storage unit auctions I had bought in the past and listed them. I was shocked when this one ticket sold for over $180! (I had already made $4,100 on all the other things out of that unit back then, so this item was just “gravy”! Storage unit auctions are the gift that keep on giving!)
Because of storage auctions, I’ve turned a $350 unit into $4,400 by flipping the items on eBay and craigslist.
In my very first storage auction, I turned a $700 unit into $5,000 by flipping the items.
I’ve found a motorcycle frame that I got $400 for.
In one storage unit auction, I found cash (coins and bills) from various countries.
I’ve found all kinds of rare and collectible items:
- Vintage Coca Cola machine
- Rare political memorabilia
- Proof Sets (coins)
- Large high-end aquarium
- Volkswagen Bus (paid $300)
- First Edition Books (sold for $2,200)
- Etc.
So, when I watch a TV show like Storage Wars, I am not only entertained, but I am also taking notes – for the next time I go to a storage auction!
And I can assure you that the kinds of deals they are making are real.
Does this mean that every storage unit will contain a room full of valuable treasures? Of course not! But if you know what to look for, you can definitely tip the odds of making GREAT MONEY in your favor!
I skip past most of the units I see – most units are full of junk and of course, these wouldn’t make for very exciting TV, now would they?
You really have to know what you’re looking for if you plan to do any kind of storage auction hunting.
I believe that storage unit auctions are the last great treasure hunt for eBay sellers and recently, I produced a brand new video training all about making money with storage auctions. It goes into detail on how the storage auctions work, what to look for and how to make sure these storage auctions are profitable for you.
My brand-new video course is called “Insider Secrets To Making Money With Storage Auctions” and it is an “A to Z” MASTER COURSE on how to make money with storage unit auctions!
As I write this, I just made another $3,400 this weekend – all with collectibles that I acquired using these exact strategies – so I can guarantee that these are proven strategies that really work – they have worked for me for 11 years and I KNOW they will work for you!
You know, there is a crop of new TV shows that have exploded in popularity this year:
- American Pickers
- Pawn Stars
- Storage Wars
- Auction Hunters
- Auction Kings
- Auctioneers
- Cash & Cari
All of these new shows have something in common: they all showcase the huge profits that can be made with collectibles!
In my new video training, I will show you exactly how I do it – how I make as much as $15,000 a month in the collectibles world by finding collectibles in storage auctions and flip them on eBay!
Take a moment to look into this system, it is a proven master course where show you step-by-step how to do this for yourself – so you could make more income and live the lifestyle of freedom and success that you know you deserve.
Click here to discover how to make money with storage auctions!
What Is eBay Arbitrage And Can You Really Make Money With It?
In some of my eBay seminars and workshops, I’ve taught a simple version of “ebay arbitrage”.
Arbitrage is an economic term that is defined as:
The practice of taking advantage of a price difference between two or more markets.
Put simply, it means buying low in one market and selling higher in another market. (for example, you might buy an item on eBay and resell it on Amazon.com)
On eBay, there are various ways to do this. For example, you can search eBay titles for misspelled items. When you do this, you are benefiting from the fact that the misspelled item will not show up in eBay’s search results when someone types in the correct spelling for that item.
You can use misspelling search tools like www.FatFingers.com or www.GoofBay.com to find bargains that are misspelled on eBay.
Buy these items up and resell them with correct spellings and you’ve just made money!
Another arbitrage technique is to buy lots. A lot is simply a group of identical items. By buying a lot on eBay, you can get a better deal because the only people bidding on that lot are resellers and there are less of them on eBay than there are of consumer buyers for that item.
Buying lots is a good way to make money on eBay but there are even more advanced arbitrage strategies.
For example, if you know what to look for, you can seek out listings that have been mis-listed. (meaning the sellers have left out crucial information from the title or the description in their listings) When you find an item that has been mis-listed, you can go ahead and buy that item, and then relist it correctly, thus making the full amount possible on that item.
Before you dismiss this as some penny-ante technique, understand that you can do this with high-end items and be profiting to the tune of hundreds of dollars per item by reinvesting your profits into bigger and better items.
When you take this strategy and use it on various websites, such as craigslist, Amazon and eBay, now you can begin to use arbitrage at the next level.
I recently reviewed a multi-media training course about eBay arbitrage called The eBay Auction Arbitrage Secret and I’ve been impressed by the number of different ways there are to use eBay arbitrage to make money.
In this combination of eBook and videos the author. Pete Bruckshaw shows real-world scenarios where he has profited over and over again by using these strategies on eBay.
In fact, he consistently makes between $100 and $300 PER TRANSACTION using these strategies!
I won’t go on and on about it – I’d rather you read about it yourself and get your FREE copy of the introduction to his special report by clicking here.
Take a look – this product has my full recommendation and I think you’ll like what you see!
LinkedIn Tips And Tricks – 7 Habits Of Successful LinkedIn Users
I’ll admit, I am a newbie to LinkedIn.
It doesn’t seem to be built in an intuitive way for most people.
In case you don’t know, LinkedIn is a social network for the professional set. (Think of it is Facebook, but without all the Farmville games, applications, niece’s drama, etc.)
It is a place where you can showcase your resume, find a job, make new connections, network, find strategic partners, answer questions in your field of expertise and generally create more business for yourself.
There are all kinds of creative ways to use LinkedIn to generate more business and it is one of the world’s best kept secrets (there isn’t a lot of information out there about maximizing your LinkedIn experience)
However, recently I bought the rights to a LinkedIn video that shows you exactly how to use it to it’s fullest and how to get more business from it.
I am implementing a lot of what I’ve learned in this video – it is amazing!
You can learn more about and order the new LinkedIn Tips & Tricks video here: http://kunaki.com/sales.asp?PID=PX00ZCL9HE&pp=1
Also, I just ran across a very helpful article called: Seven Top Tips For LinkedIn Success here:
http://randyschrum.com/2010/10/seven-tops-tips-for-linkedin-success/
Storage Wars Review – Can You Make Big Money With Storage Auctions?
Storage Wars, (the new reality-show about four modern-day treasure hunters who buy the contents of abandoned storage units at auction) made it’s debut last night on A & E and I was impressed by how the TV show portrayed the storage auction business.
Although Storage Wars is a 30-minute show, (just like its competitor “Auction Hunters” on Spike TV) the debut show seemed to pack more quality content into those 30 minutes than Auction Hunters does.
I’ve been buying storage units for about 11 years now and I like the way Storage Wars shows people actually working – emptying out storage units, moving large furniture, sorting through things to find the valuable items, etc.
It also shows that to be in “the game” in a serious way – to make the really big money – you need to be set up in assembly-line fashion to be able to process the sheer volume of stuff you’re going to get when you win a few of these auctions!
Storage Wars is a more diversified show, too. It showcases 4 different people who are involved in the storage auction “game” and really has a chance to show the different personalities of each.
This is a good thing because it allows for the audience to relate to these treasure hunters in a variety of different ways.
In this debut episode, we get to meet the individual players and see their bidding strategy, how they bid (or don’t) and also learn a little bit about their colorful personalities. One of the treasure hunters, Darrell Sheets, shares his story of buying a unit that contained over a hundred thousand dollars worth of comic books. If you’re watching closely, you will also pick up some great storage auction tips and tricks from the top dogs themselves!
Dan Dotson, the auctioneer, (whose wife Laura is also in the show) is an affable guy who won’t hesitate to tell you about the many storage units he’s found (or that he’s heard of) and the many treasures that lie there, waiting for someone to bid on them and re-discover them.
I’ve actually met Dan and had a chance to speak with him at a few of the auctions I attended in Southern California early on and can vouch for him – he’s a really nice guy.
So, as much as I like Auction Hunters (I really like the excitement of the great finds and the personalities of Allan and Ton) I am going to have to say that Storage Wars is a better show because it has a little more variety and also shows more of the reality of the storage auction game.
It shows people winning at storage auctions and people losing at storage auctions and that’s a heck of a lot more realistic than only showing the “wins”.
Even though Auction Hunters clearly describes the fact that they are showcasing some of the duo’s best finds, in light of the Storage Wars show, because it only shows the wins, it seems just a little more contrived than Storage Wars.
Either way, I am excited to see ALL of these modern-day treasure hunters being portrayed on TV – I’ve always thought of storage unit auctions as one of the last great treasure hunts available to eBay sellers and now it’s being shown on TV.
By the way, if watching these shows has gotten your treasure hunting adrenaline going, be sure to check out my new storage auctions video course called “Insider Secrets To Making Money With Storage Auctions”.
In it, I show you a step by step gameplan for success and show you exactly how to make money with Storage Auctions as well as several other exciting strategies!
Pawn Stars TV Show & Cast Are A Huge Hit – Pawn Stars Review
Pawn Stars has been a hit on History Channel for three seasons now and the cast is an entertaining bunch of characters.
This is a serious case of “truth being stranger than fiction”… You couldn’t cast a more entertaining and fun-loving crew if you tried!
The items that are brought in are exciting and there is also a cool educational factor to it as we learn of the origin and history of the items that are brought in.
I believe the reason the Pawn Stars TV show is a hit is a combination of factors.
While at first glance it may seem that it’s just a cable TV show about a pawn shop, there are so many different things going on under the surface that bear mentioning.
- The good-natured personalities that make up the main Pawn Stars cast and the hilarious exploits they get into.
- The items that are brought in have their own “personality”, history and provenance – for those who are not as interested in the personalities of the Pawn Stars cast, the items themselves lend themselves to a flight of imagination – imagining what you would do if you owned a rare or valuable item.
- The various experts that are called on to give their experienced opinion on the rare items that are brought in. This keeps the show interesting for those who aren’t as enamored of the Pawn Stars cast.
- The back and forth negotiation between Rick Harrison, the Old Man or Big Hoss and the person who brought an item in to sell or pawn. This is actually an excellent lesson in the skills of negotiation. As you can see in each episode, the negotiation follows a specific pattern and you can see it happen over and over again so you are actually learning to negotiate as you watch the show.
- The field trips that are taken to test out a gun, drive a 4 x 4 in the desert or look at a collection. This makes for a good break from the Pawn Shop antics!
- Chumlee could be a TV show all by himself!
As you watch the show, there always seem to be surprising ad lib moments of hilarity – the guys seem to be having fun even in those moments when things get tense and anxious.
You get the sense that there’s nothing these guys would rather be doing than making deals and counting money!
Here’s the Pawn Stars Episode Giude: http://www.history.com/shows/pawn-stars/episodes
Gold and Silver Pawn – Pawn Stars Website: http://www.gspawn.com/pawn-stars-welcome-to-the-gold-silver-pawns-new-site/
Learn how to make FAST CASH on eBay by finding high-profit collectibles!
Finding Flea Market Deals For Fun And A 919% Profit
Since my boys are off school for Thanksgiving week, I asked if they wanted to go to the Flea Market yesterday and one of my boys went with me.
Growing up selling at flea markets, I feel very comfortable walking amid the “junk” that is sold at flea markets.
(the junkier, the better!)
I love sorting through boxes of old stuff and finding things that I have either never seen before or things that I had forgotten existed!
And the real fun is in finding cool old items that I can make money with – taking home some prizes that I can research on eBay or Amazon and resell for high profits.
I may be a little odd, but that’s what I grew up doing and it’s like therapy to me!
There is something inherently exciting about being able to buy something today, pop it up on eBay and see your profit within 7 days – or sooner!
In the old days, when I used to buy things at the swap meet, I would have to wait til the next week to try to sell the items I bought. And, while buying things at a flea market to resell (by itself) is not going to make anyone rich, today with eBay, the profit comes a lot quicker!
Here are some of the items I bought yesterday – what I paid for them and what I expect to get for them based on my initial eBay research.
I bought these Tony Robbins “Get The Edge” and “Personal Power” sets of DVDs, CDs and Workbooks.
They are all still in their original shrinkwrap and in the original shipping box for only $8!
Based on my eBay research, I see that I can get about $150 for the two 
sets.
That’s what I call FUN! (and a 1,775% profit, too)
Another thing we bought was a stack of 36 Star Trek and Star Wars “Giant Poster Books”.
These were published in 1977 and are actually a giant poster that was folded into a booklet that had all kinds of fun facts and photos.
We picked up 36 of these sci-fi gems for $30.
They are selling on eBay for about $7 each.
So, these 36 (at $7 each) makes $252.
Again, we won’t get rich on this, but I just love turning $30 into $252!
That’s a 740% profit!
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I also like to use my cell phone bar code scanner to check pricing on things when I am at the flea market.
In this case, I bought 2 “font” CDs with 10,000 fonts and 2 CDs with a “VIP” Gameboy game (still shrinkwrapped) for $8.
I figured I would buy a few and go to the next aisle and bar-code scan them to see what they were worth. This would tell me whether I should go back and buy the rest.
When we tried scanning the two new packages with my cell phone barcode scanner, the scanner I was using showed no results, so I didn’t go back and buy any more.
When I got home, my research showed that the 10,000 Font CDs are selling for $19 and the VIP games are selling for $14.40. (on Amazon.com – and I promptly listed them there)
So on these 4 items, the total made will be $66.80 and the amount paid was only $8.
That’s a 735% profit on these little gems!
So, let’s add this up – it was a particularly fun and profitable day at the flea market…
Total spent on these items: $46
Total to be made on these items: $468.80
Total profit: 919%!
By the way, the most profitable item we bought was the Tony Robbins stuff and we would never have found it if we hadn’t gone back to some of the first aisles we walked through. We walked through these aisles for a second time and there it was!
You see, one of the earliest strategies I learned – back when I was a kid – was that a Flea Market is in a “blossoming” stage all morning long.
In other words, the things you see in an aisle at 7:30 am will be different than the things you see in that same aisle at 8:00 am and again at 8:30 and at 9:00 am.
This is because the sellers are putting their goodies out all morning. When we went back through those aisles a second time, I was impressed (all over again) with how many new things we saw and how different some of the stands were.
They were fuller, they had more items and some of them had canopies overhead.
It was on this second trip that I picked up the Tony Robbins box for $8. This made an already good day into an epic, fun and profitable day!
Like I said, I don’t expect that anyone could get rich buying at flea markets, this is more of a fun hobby I wanted to share.
The eBay strategies I teach in my eBay systems are far more sophisticated and far more profitable but for me, going to a flea market is just plain fun!
You can learn about my brand new eBay video training here.
97% Of Consumers Now Search Online BEFORE Visiting A Local Business
In my internet marketing consultations with small business owners, I have been using the quote that “86% of people go online to find their business before they walk in the door”.
It’s a great way to capture their attention and let them know that the world has dramatically changed from the “Yellow Pages” days.
However, I just ran across an article that pointed to more current research that says 97% of consumers now use the Internet to research / find a local business prior to visiting it!
Quote:
Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.
“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”
According to the study, on average, consumers are using 7.9 different media sources when shopping for products or services in their local area, up from 6.5 sources in 2009 and 5.8 in 2008, revealing a noteworthy increase in audience fragmentation. Additional findings include:
- 58 percent of respondents report using an online coupon when shopping for products or services in their local area in the past year.
- 19 percent of respondents report making an appointment online in the past six months for a service other than a restaurant reservation (e.g., business appointment, health-care appointment, auto service or personal service such as a beauty shop).
Get the full article by clicking here.
By the way, my team and I know how to get those customers finding YOUR LOCAL BUSINESS. Visit www.MarketMyLocalBiz.com for details!